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Knix logo — We are an award-winning intimate apparel & activewear brand...

Knix

We are an award-winning intimate apparel & activewear brand on a mission to inspire you to live unapologetically free.

Founded 2013 Canada Toronto, Canada 346 employees Series B Total: $60.31M E-Commerce, Fashion +2

General Information

Company Name Knix
Founded Year 2013
Location Canada Toronto, Canada
Employees 346
Industries E-Commerce, Fashion, Women's Health +1
Funding Stage Series B
Business Model D2C, E Commerce, Subscription Box
Revenue Model Product Sales, Subscription, Affiliate
Social

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About Knix

Knix, established in 2013, is a Canadian-based, award-winning intimate apparel and activewear brand. The company’s mission, encapsulated by its slogan, is to inspire individuals to live "unapologetically free". Knix has gained a standout position in the North American apparel industry, thanks to its innovative products and a passionate customer base.

With an impressive reach of over 3 million customers across e-commerce platforms, Knix retail locations, wholesale channels, and Amazon, the company is recognized for revolutionizing the apparel sector. Their product lines, including both Knix and Kt by Knix, embody a blend of comfort and utility that resonates deeply with modern consumers.

In terms of financial backing, Knix secured a $53.00M Series B investment on May 18, 2021. This round was supported by noted investors like Acton Capital, Chestnut Street Ventures, TZP Group, among others, affirming strong confidence in its strategic growth and innovative approach in the E-Commerce, Fashion, and Women's Health markets.

Business keywords: Intimate Apparel, Activewear, Innovative Products, Wholesale, Amazon Sales Channel, Human-centric Design, Anti-chafing Shorts, Wireless Bras, Period Protection, Unapologetic Living

Services & Products

Leakproof apparel solutions
Innovative bras and underwear
Maternity and postpartum support
Active and swimwear
Customer loyalty and rewards

Target Customers

Women Teenagers Maternity and nursing mothers Active individuals Surgical recovery patients

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $53.00M 7
Acton Capital, Chestnut Street Ventures +5
18 May 2021
Venture Round $5.70M 2
Acton Capital, Tom Williams
26 Nov 2019
Series A Undisclosed 2
SWAT Equity Partners, Alumni Ventures
18 Mar 2019
Venture Round Undisclosed 1
LeadEdge
01 Jan 2017
Product Crowdfunding $1.61M -
03 Nov 2015
Pre Seed Round Undisclosed 1
Fashion Zone
01 Jan 2014

Knix Alternatives & Competitors

View All Alternatives
Knix vs

Depuis 1947, le Groupe Wolf Lingerie est un acteur incontournable du secteur de la lingerie féminine

Private Equity
159 employees
E-Commerce, Fashion
Knix vs
Tail Activewear
Tail Activewear United States

Delivering the best in fit, fabric and fashion in the world of women's active apparel.

80 employees
Fashion, Manufacturing
Knix vs

Born and headquartered in the USA in 1876, Jockey International, Inc. is a global innerwear and appa...

3009 employees
E-Commerce, Entertainment

FAQ About Knix

We are an award-winning intimate apparel & activewear brand on a mission to inspire you to live unapologetically free.
Knix was founded in 2013.
Knix is headquartered in Toronto, Canada.
Knix operates in E-Commerce, Fashion, Women's Health and Apparel. Its work centres on Intimate Apparel, Activewear, Innovative Products and Wholesale. Its customers include Women, Teenagers and Maternity and nursing mothers.
Knix has a D2C, E Commerce and Subscription Box business model. Its revenue comes from Product Sales, Subscription and Affiliate.
Knix has approximately 346 employees.
Knix has completed 6 funding rounds, raising a total of $60.31M. The latest funding stage is Series B.
Knix offers: Leakproof apparel solutions, Innovative bras and underwear, Maternity and postpartum support, Active and swimwear, Customer loyalty and rewards.
Top alternatives and competitors to Knix include Wolf Lingerie, Tail Activewear, Jockey International, Inc., Randa Apparel & Accessories, She + Sky. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Knix and Wolf Lingerie are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Knix, https://bouncewatch.com/company/knix-1, updated 13 December 2025. When citing, please name BounceWatch and link this page.

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