Estonia
KOOS is a business development platform that focuses on fostering community engagement for startups and medium-sized businesses. Through KOOS.io, businesses can build a dedicated community of contributors who actively contribute to the business's growth and are rewarded with virtual shares, representing a stake in the company. This innovative approach extends the benefits of business success beyond the traditional 'inner circle' to a broader range of contributors including early users and product testers.
Founded in 2021 and headquartered in Estonia, KOOS secured a $4.00M Seed Round investment on 29 September 2022. The investment was led by Superangel, Plural VC, Tiny VC, Matt Clifford, and LocalGlobe, showcasing significant support from prominent investors.
With its focus on incentivizing meaningful actions through virtual shares, KOOS simplifies the process of building legal relationships between contributors and the company. This approach not only motivates contributors to actively participate in the company's growth but also aligns their interests with the long-term success of the business.
By offering a seamless mechanism for issuing and managing virtual shares, KOOS enables companies to engage early adopters, boost user referrals, and build a community where all key contributors are deeply invested in the business's success. This approach not only fosters a sense of connection and recognition but also cultivates a win-win situation, wherein contributors are motivated to drive growth, and companies benefit from their continued support and engagement.
