United Arab Emirates
Kwality Global, with its slogan "Life Is Delicious," has been a pioneer in the ice cream industry in India since the 1940s. It is also the first brand to introduce ice cream manufacturing in the Middle East through Pure Ice Cream Co. L.L.C (PIC), which has been leading the ice cream manufacturing industry in the UAE since its establishment in 1977. Kwality has become a household name in the UAE with its heritage range of products and has recently ventured into innovative product manufacturing, gaining substantial market affinity across the region.
Kwality's 'direct distribution' strategy has enabled it to reach over 5,000 retail outlets in the UAE, with an extended distribution network in neighboring GCC countries and even into African nations like Tanzania and Ethiopia. Under the Graviss Group, PIC has experienced substantial growth and aims to expand its consumer base globally, continuing to be a part of celebrations across generations.
With its strong presence in the Food and Beverage industry, Kwality Global offers a significant investment opportunity, leveraging its long-standing brand heritage and innovation in product development.
