3 signals in the last 90 days
Side-by-Side Comparison
| Metric | Lassie | Wagmo |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2017 older |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | New York, United States |
| Employees | ||
| Employees | 151 | 52 |
| Industry | ||
| Industry | Not tracked yet | B2C, Insurance |
| Funding Stage | ||
| Funding Stage | Series C | Venture round |
| Total Funding | ||
| Total Funding | $99.70M | $24.49M |
| Funding Rounds | ||
| Funding Rounds | 5 | 8 |
| Services | ||
| Services | Pet Insurance Packages, Veterinary Health Support, Health Courses and Tips, Digital Veterinary Consultation, GPS & Health Tracking Collaboration | Wagmo Insurance, Wagmo Wellness, VETalk Televet, Pet Parent Perks |
| Target Customers | ||
| Target Customers | Pet Owners, Pet Breeders, New Pet Owners, Multi-pet Households, Pet Health Enthusiasts | Pet Owners, HR Professionals, Benefits Consultants, Working Pet Parents |
| Taxonomy | ||
| Taxonomy | Preventive Pet InsuranceDigital Pet InsurancePet Injury Risk ReductionPet HealthcareInsurance TechnologyDigital Services +4 | Pet HealthcarePet InsuranceRoutine Care ReimbursementPreventative CareVeterinary DataPet Wellness Platform +8 |
| Website | ||
| Website | lassie.co | wagmo.io |
About Lassie
Lassie is an innovative company offering the world's first preventive pet insurance, emphasizing a proactive approach to pet health. Founded in 2020 and headquartered in Sweden, Lassie aims to redefine pet care with its unique insurance model. The company's recent financial trajectory includes a si...
About Wagmo
Wagmo, under the slogan "Modern pet healthcare 🐾", is a pet healthcare benefit provider headquartered in the United States. Founded in 2017, the company is notable for being the only female-founded and operated enterprise in the pet healthcare market. Operating primarily within the B2C and Insuranc...
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Compiled from the BounceWatch company index. We last looked at Lassie on 29 Apr 2026, and Wagmo on 1 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
