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Launchmetrics logo — Connecting Strategy with Execution

Launchmetrics

Connecting Strategy with Execution

Founded 2002 United States New York, United States 355 employees Acquired Total: $84.40M

General Information

Company Name Launchmetrics
Founded Year 2002
Location United States New York, United States +9
Founders / Decision Makers
Team member Team member
Employees 355
Funding Stage Acquired
Social

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About Launchmetrics

Launchmetrics is a pioneer in the brand performance industry, offering the market’s first AI-powered Brand Performance Cloud. Established in 2002, the company connects strategy with execution for over 1,700 clients.

The comprehensive platform empowers executives by providing essential tools for campaign launches, reach amplification, ROI measurement, and brand performance benchmarking. It integrates functionalities such as sample management, event organization, PR monitoring, and Voice analytics, offering a holistic approach to marketing strategy development.

Based in the United States, Launchmetrics recently secured an acquisition investment from Lectra as of 01 January 2024. This strategic move underscores its growing influence and potential for substantial impact in aligning marketing strategies with tactical execution across industries.

Taxonomy: AI-powered Brand Performance, Brand Performance Cloud, Fashion Technology, Luxury Brand Solutions, Beauty Industry Software, Marketing Strategy, Campaign Launch Management, ROI Measurement, PR Monitoring, Sample Management, Event Organization, Voice Analytics, Influencer Marketing, Digital Asset Management, CRM in Fashion

Services & Products

Brand Performance Cloud
Launchmetrics Spotlight
Digital and Hybrid Event Management
Email & Contact Management
Photo & Video Production
Voice Echo Reporting

Target Customers

Fashion, Lifestyle and Beauty Executives PR Agencies Publishers Jewelry and Watches Brands Sportswear Brands Home and Furniture Brands

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition •••••• 1 •••• •••• 01 Jan 2024
Late Vc •••••• 3
Investor Investor Investor
01 Sep 2018
Secondary Market •••••• 2
Investor
•••• •••• 		01 Jul 2016
Merger •••••• 1 •••• •••• 01 Jan 2016
Series E •••••• 1
Investor
01 Mar 2015

View All 9 Funding Rounds

Launchmetrics Alternatives & Competitors

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Goodbrand
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FAQ About Launchmetrics

Connecting Strategy with Execution
Launchmetrics was founded in 2002.
Launchmetrics is headquartered in New York, United States.
Launchmetrics has approximately 355 employees.
Launchmetrics has completed 9 funding rounds, raising a total of $84.40M. The latest funding stage is Acquired.
Launchmetrics offers: Brand Performance Cloud, Launchmetrics Spotlight, Digital and Hybrid Event Management, Email & Contact Management, Photo & Video Production, Voice Echo Reporting.
Top alternatives and competitors to Launchmetrics include PARKLU by Launchmetrics, Rickhouse, Goodbrand, Native Digital, LH Group. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Launchmetrics and PARKLU by Launchmetrics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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