PARKLU by Launchmetrics logo — PARKLU is a KOL Relationship Management and Analytics Platfo...

PARKLU by Launchmetrics

PARKLU is a KOL Relationship Management and Analytics Platform

Founded 2011 China Shanghai, China 24 employees Seed Total: $800.00K Information Technology, SaaS +1

General Information

Company Name PARKLU by Launchmetrics
Founded Year 2011
Location China Shanghai, China
Employees 24
Industries Information Technology, SaaS, Social Media
Funding Stage Seed
Social

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About PARKLU by Launchmetrics

PARKLU is a KOL Relationship Management and Analytics Platform, operated under the umbrella of Launchmetrics, a significant player in the Fashion, Luxury & Beauty (FLB) industries. With its specialization in pioneering how brands analyze, collaborate, and manage China's social influencers, PARKLU has amassed over 250,000 influencers across 10 social media platforms, reaching more than 900 million Chinese customers. The platform offers services including discovering brand ambassadors, customizing KOL recommendations, benchmarking and monitoring KOL analytics, real-time KOL pricing, and expediting campaigns with visual workflow and customized data and reports. Notable brands like Unilever, Lululemon, and Movado have utilized PARKLU for successful campaigns, solidifying its reputation. With its headquarters in China and founding date in 2011, PARKLU secured a Seed Round investment in January 2015 led by Carman Chan. The company has received recognition from reputable media outlets such as The New York Times, Forbes, Ad Age, Campaign, CCTV, WWD, Retail in Asia, TechNode, and Jing Daily. Being coveted by Fortune 100 companies and independent labels alike, PARKLU continues to be a robust choice for brands and agencies seeking KOL relationship management and analysis in the Chinese market. Its association with Launchmetrics further strengthens its position in the industry, emphasizing its potential for further growth and success. With its comprehensive suite of services and impressive track record, PARKLU is poised for continued success in the rapidly evolving FLB landscape.

Business keywords: KOL Relationship Management, Influencer Marketing, China Marketing, Fashion, Beauty, Luxury, Brand Performance Cloud, Social Media Analytics, Influencer Collaboration, Campaign Tracking, Data-Driven Marketing, Brand Ambassadors, ROI Measurement, Chinese Influencers, WeChat Marketing

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
Carman Chan
12 Jan 2015
Seed Round $800.00K 4
Click Ventures, Fresco Capital +2
15 Oct 2014

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FAQ About PARKLU by Launchmetrics

PARKLU is a KOL Relationship Management and Analytics Platform
PARKLU by Launchmetrics was founded in 2011.
PARKLU by Launchmetrics is headquartered in Shanghai, China.
PARKLU by Launchmetrics operates in Information Technology, SaaS and Social Media. Its work centres on KOL Relationship Management, Influencer Marketing, China Marketing and Fashion.
PARKLU by Launchmetrics has approximately 24 employees.
PARKLU by Launchmetrics has completed 2 funding rounds, raising a total of $800.00K. The latest funding stage is Seed.
Top alternatives and competitors to PARKLU by Launchmetrics include 1nfluencersmarketing, Unbox Social, Influencity - Influencer Marketing Platform, Kolsquare | B Corp™, NeoReach. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
PARKLU by Launchmetrics and 1nfluencersmarketing are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for PARKLU by Launchmetrics, https://bouncewatch.com/company/parklu, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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