Launchmetrics
Connecting Strategy with Execution
355 employees · est. 2002 · New York, United States
PARKLU by Launchmetrics
PARKLU is a KOL Relationship Management and Analytics Platform
24 employees · est. 2011 · Shanghai, China
Launchmetrics is the older company (2002 vs 2011); Launchmetrics is the larger of the two.
Side-by-Side Comparison
| Metric | Launchmetrics | PARKLU by Launchmetrics |
|---|---|---|
| Founded | ||
| Founded | 2002 older | 2011 |
| Headquarters | ||
| Headquarters | New York, United States | Shanghai, China |
| Employees | ||
| Employees | 355 larger | 24 |
| Industry | ||
| Industry | Not tracked yet | Information Technology, SaaS, Social Media |
| Funding Stage | ||
| Funding Stage | Acquired | Seed |
| Total Funding | ||
| Total Funding | $84.40M | $800.00K |
| Funding Rounds | ||
| Funding Rounds | 9 | 2 |
| Services | ||
| Services | Brand Performance Cloud, Launchmetrics Spotlight, Digital and Hybrid Event Management, Email & Contact Management, Photo & Video Production, Voice Echo Reporting | Not tracked yet |
| Target Customers | ||
| Target Customers | Fashion, Lifestyle and Beauty Executives, PR Agencies, Publishers, Jewelry and Watches Brands, Sportswear Brands, Home and Furniture Brands | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered Brand Performance, Brand Performance Cloud, Fashion Technology, Luxury Brand Solutions, Beauty Industry Software, Marketing Strategy, Campaign Launch Management, ROI Measurement, PR Monitoring, Sample Management, Event Organization, Voice Analytics, Influencer Marketing, Digital Asset Management, CRM In Fashion | KOL Relationship Management, Influencer Marketing, China Marketing, Fashion, Beauty, Luxury, Brand Performance Cloud, Social Media Analytics, Influencer Collaboration, Campaign Tracking, Data-Driven Marketing, Brand Ambassadors, ROI Measurement, Chinese Influencers, WeChat Marketing |
| Website | ||
| Website | launchmetrics.com | parklu.com |
About Launchmetrics
Launchmetrics is a pioneer in the brand performance industry, offering the market’s first AI-powered Brand Performance Cloud. Established in 2002, the company connects strategy with execution for over 1,700 clients. The comprehensive platform empowers executives by providing essential tools for cam...
About PARKLU by Launchmetrics
PARKLU is a KOL Relationship Management and Analytics Platform, operated under the umbrella of Launchmetrics, a significant player in the Fashion, Luxury & Beauty (FLB) industries. With its specialization in pioneering how brands analyze, collaborate, and manage China's social influencers, PARKLU ha...
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Compiled from the BounceWatch company index. We last looked at Launchmetrics on 12 Mar 2026, and PARKLU by Launchmetrics on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.