The Netherlands
Layar is a pioneering company in the field of augmented reality (AR) and interactive print. It was founded in 2009 and quickly garnered global attention for its innovative mobile AR browser. The company's open development platform attracted a large community of developers worldwide, resulting in the creation of diverse AR content. As a result, the Layar App for iOS and Android became immensely popular, establishing Layar as the world's most popular platform for AR.
Since becoming part of the Blippar group, Layar has solidified its position as a global leader in AR and interactive print, playing a vital role in bridging the gap between the physical and digital realms. Collaborating with renowned brands such as Pepsi, Coca-Cola, Procter & Gamble, General Mills, Anheuser-Busch, Elle, Glamour, Honda, and BMW, Layar and Blippar have significantly influenced the digital experiences of over 46 million app users. This has provided brands with the opportunity to engage with a growing audience of tech-savvy consumers eager to unlock the potential of the physical world through digital means.
Headquartered in Amsterdam, The Netherlands, Layar's impact extends across different regions, especially following its €10.00M Series B investment in November 2010 with Intel Capital as the investor. The strategic positioning within the Blippar group and the extensive reach of its mobile apps underline Layar's status as an influential player in the AR and interactive print landscape.
