London, United Kingdom
Lick is positioning itself as a transformative force in the home decor industry, emphasizing a community-powered decorating movement. Founded in 2019 in the United Kingdom by experienced entrepreneurs, Lucas London and Sam Bradley, the startup aims to boost decorating confidence by providing inspiration, expert advice, and eco-friendly products such as (water-based, low VOC) paint and (FSC-certified) wallpaper.
Having raised over $29 million since its inception, Lick has garnered investment from prominent entities. This includes their Series A led by OMERS Ventures with support from Felix Capital and noted investors like Magnus Rausing and Alex Chesterman. The most recent investment, in a Venture Round as of January 2023, was secured from Pente Capital.
The company's vision extends globally, targeting the vast $1 trillion home decor market. By expanding product offerings, launching sustainability initiatives, and enhancing its community of decorators, Lick looks to scale and innovate within the space significantly. This strategic growth is underscored by a commitment to empowering decorators and leveraging technology to reshape the industry.
