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Lick logo — A people-powered decorating movement.

Lick

A people-powered decorating movement.

Founded 2019 United Kingdom London, United Kingdom 80 employees Venture round Total: $28.00M Consumer Goods, E-Commerce

General Information

Company Name Lick
Founded Year 2019
Location United Kingdom London, United Kingdom
Employees 80
Industries Consumer Goods, E-Commerce
Funding Stage Venture round
Business Model D2C, E Commerce, B2B
Revenue Model Product Sales, Service Fee, Consulting Fee
Social

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About Lick

Lick is positioning itself as a transformative force in the home decor industry, emphasizing a community-powered decorating movement. Founded in 2019 in the United Kingdom by experienced entrepreneurs, Lucas London and Sam Bradley, the startup aims to boost decorating confidence by providing inspiration, expert advice, and eco-friendly products such as (water-based, low VOC) paint and (FSC-certified) wallpaper.

Having raised over $29 million since its inception, Lick has garnered investment from prominent entities. This includes their Series A led by OMERS Ventures with support from Felix Capital and noted investors like Magnus Rausing and Alex Chesterman. The most recent investment, in a Venture Round as of January 2023, was secured from Pente Capital.

The company's vision extends globally, targeting the vast $1 trillion home decor market. By expanding product offerings, launching sustainability initiatives, and enhancing its community of decorators, Lick looks to scale and innovate within the space significantly. This strategic growth is underscored by a commitment to empowering decorators and leveraging technology to reshape the industry.

Business keywords: community-powered brand, decorating confidence, home decor industry, sustainability initiatives, paint products, wallpaper solutions, home improvement supplies, colour consultancy, technology innovation, network of decorators, FSC-certified products, low VOC materials, startup entrepreneurship, investment success, global expansion

Services & Products

Paint and Wallpaper Sales
Color Consultation Services
Design Collaborations
Home Design Inspiration and Advice
Virtual and In-Store Consultations

Target Customers

Homeowners Interior Designers Professional Decorators DIY Decorators Design Enthusiasts

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Pente Capital
Pente Capital
01 Jan 2023
Series A $23.00M 9
Felix Capital Omers Ventures Ascension Ventures (UK)
Felix Capital, Omers Ventures +7
07 Jun 2021
Seed Round $3.90M -
04 Aug 2020
Pre Seed Round $1.10M -
03 Oct 2019

Lick Alternatives & Competitors

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Lick vs
GAIA Design
GAIA Design Mexico

Diseña la vida que tú quieras

192 employees
Consumer Goods, E-Commerce
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Lick vs
La Foir'Fouille
La Foir'Fouille France

C'est la fête à la maison !

Private Equity
1606 employees
Consumer Goods, E-Commerce
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Lick vs
Bernstein
Bernstein Germany

Dein Bad. Direkt richtig. // Your bathroom. Straight away.

67 employees
Consumer Goods, E-Commerce
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FAQ About Lick

A people-powered decorating movement.
Lick was founded in 2019.
Lick is headquartered in London, United Kingdom.
Lick operates in Consumer Goods and E-Commerce. Its work centres on community-powered brand, decorating confidence, home decor industry and sustainability initiatives. Its customers include Homeowners, Interior Designers and Professional Decorators.
Lick has a D2C, E Commerce and B2B business model. Its revenue comes from Product Sales, Service Fee and Consulting Fee.
Lick has approximately 80 employees.
Lick has completed 4 funding rounds, raising a total of $28.00M. The latest funding stage is Venture round.
Lick offers: Paint and Wallpaper Sales, Color Consultation Services, Design Collaborations, Home Design Inspiration and Advice, Virtual and In-Store Consultations.
Top alternatives and competitors to Lick include GAIA Design, La Foir'Fouille, Bernstein, Kim Seybert. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lick and GAIA Design are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lick, https://bouncewatch.com/company/lick-home, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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