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Lilja the Label logo — Sustainable Finnish swimwear brand - for all seasons.

Lilja the Label

Sustainable Finnish swimwear brand - for all seasons.

Founded 2016 Finland Finland 7 employees Seed Total: $70.00K

General Information

Company Name Lilja the Label
Founded Year 2016
Location Finland Finland
Employees 7
Funding Stage Seed
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase
Social

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About Lilja the Label

Lilja the Label is a Finnish startup focused on creating sustainable swimwear, with an emphasis on ethical production and high-quality, timeless pieces that resist the fast-fashion cycle. Established in 2016, this Finland-based company eschews traditional fashion seasonality, producing swimwear suitable for diverse weather conditions, from winter swims to summer days.

Headquartered in Finland, the brand designs its collections in Helsinki and relies on a family-operated manufacturing facility in Guimaraes, Portugal. Their pieces are characterized by earthy tones and minimalistic prints that combine natural elements with vintage styles, projecting longevity both in design and environmental impact.

Having received a €70.00K Support Program investment from Business Finland in January 2022, Lilja the Label demonstrates financial traction appealing to sustainability-focused investors. The brand's commitment to an ethical production chain indicates a core strength in a growing eco-conscious market.

Business keywords: Sustainable Fashion, Ethical Manufacturing, Swimwear, Slow Fashion, Timeless Design, Environmental Consciousness, Seasonless Fashion, Vintage Influences, Nature-Inspired Designs, European Manufacturing, Family-Owned Production, High-Quality Materials, Minimalistic Prints

Services & Products

Online retail of swimwear and accessories
Personalized shopping experience
International shipping and exchanges
Sustainable fashion production

Target Customers

Fashion-conscious women Environmentally conscious consumers International online shoppers Customers seeking personalized and secure online shopping experiences

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Support Program €70.00K 1
Business Finland
Business Finland
01 Jan 2022

Lilja the Label Alternatives & Competitors

View All Alternatives
Lilja the Label vs
Saint and Sofia
Saint and Sofia United Kingdom

Great Britsh Style. Southbank, London SE1

28 employees
Fashion, Retail
Lilja the Label vs
ONEONE SWIMWEAR
ONEONE SWIMWEAR United States

Discover stylish swimwear and ready-to-wear apparel for all your beach adventures

18 employees
E-Commerce, Fashion
Lilja the Label vs
ALMOST THERE
ALMOST THERE United States

Sustainable Fashion for XS-5X, Conscious style designed and made in LA.

7 employees
E-Commerce, Fashion
View all alternatives

FAQ About Lilja the Label

Sustainable Finnish swimwear brand - for all seasons.
Lilja the Label was founded in 2016.
Lilja the Label is headquartered in Finland.
Lilja the Label has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales and One Time Purchase.
Lilja the Label has approximately 7 employees.
Lilja the Label has completed 1 funding round, raising a total of $70.00K. The latest funding stage is Seed.
Lilja the Label offers: Online retail of swimwear and accessories, Personalized shopping experience, International shipping and exchanges, Sustainable fashion production.
Top alternatives and competitors to Lilja the Label include Saint and Sofia, ONEONE SWIMWEAR, ALMOST THERE, Fair Indigo, CLO Madrid. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lilja the Label and Saint and Sofia are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lilja the Label, https://bouncewatch.com/company/lilja-the-label, updated 13 November 2025. When citing, please name BounceWatch and link this page.

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