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LILY & ROO logo — Pearl & personalised jewellery handcrafted in the UK.

LILY & ROO

Pearl & personalised jewellery handcrafted in the UK.

Founded 2018 United Kingdom London, United Kingdom 16 employees E-Commerce

General Information

Company Name LILY & ROO
Founded Year 2018
Location United Kingdom London, United Kingdom
Employees 16
Industries E-Commerce
Business Model E Commerce, D2C, B2C
Revenue Model Product Sales, One Time Purchase, Tiered Pricing
Social

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About LILY & ROO

LILY & ROO is an emerging player in the E-Commerce sector, specifically in the luxury jewellery niche. Founded in 2018 by Brittany Preston, the company focuses on crafting Pearl & personalised jewellery with a classic yet contemporary aesthetic.

Based in the United Kingdom, LILY & ROO has gained a reputation for its minimalist and coveted designs, thanks in part to Preston's design expertise and educational background. Her work has been spotlighted in prestigious outlets such as ELLE, Harper's Bazaar, The Telegraph, and VOGUE.

Despite its growing acclaim, the company has not received any external investment to date, potentially providing a strategic opportunity for investors to enter a promising market at the ground level. The brand's positioning at the intersection of timeless elegance and modern simplicity primes it for further expansion in the luxury market.

Business keywords: Handcrafted Jewellery, Pearl Jewellery, Personalised Jewellery, Minimalist Style, Modern Luxury Design, Jewellery Manufacturing, Bespoke Necklaces, Pavé Set Bracelets, Genuine Freshwater Pearls, Gold Vermeil, Fine Jewellery, Design-led Collections, Earrings Variety, Luxury Accessories, Jewellery Design Expertise

Services & Products

handmade jewellery production
gift wrapping services
jewellery engraving
personalized designs
product sales

Target Customers

brides and bridesmaids individuals looking for personalized gifts jewellery enthusiasts customers seeking wedding accessories people interested in luxury jewellery

No funding data available for LILY & ROO yet.

LILY & ROO Alternatives & Competitors

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FAQ About LILY & ROO

Pearl & personalised jewellery handcrafted in the UK.
LILY & ROO was founded in 2018.
LILY & ROO is headquartered in London, United Kingdom.
LILY & ROO operates in E-Commerce. Its work centres on Handcrafted Jewellery, Pearl Jewellery, Personalised Jewellery and Minimalist Style. Its customers include brides and bridesmaids, individuals looking for personalized gifts and jewellery enthusiasts.
LILY & ROO has a E Commerce, D2C and B2C business model. Its revenue comes from Product Sales, One Time Purchase and Tiered Pricing.
LILY & ROO has approximately 16 employees.
LILY & ROO offers: handmade jewellery production, gift wrapping services, jewellery engraving, personalized designs, product sales.
Top alternatives and competitors to LILY & ROO include leBebé, SARAH & SEBASTIAN, UNOAERRE INDUSTRIES SPA, Rebag, Silk and Cashmere. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
LILY & ROO and leBebé are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for LILY & ROO, https://bouncewatch.com/company/lily-roo, updated 6 April 2026. When citing, please name BounceWatch and link this page.

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