United Kingdom
Limits Power Meters, founded in 2015, is a UK-based startup that has set out to revolutionize the cycling industry with its innovative approach to power meters. The company's slogan, "A truly universal, simple to install power meter. For whatever bike you ride and wherever you ride it." encapsulates its mission to make power accessible to every cyclist.
Limits Technology's flagship product, the Limits BIA power meter, introduced in 2020, boasts unparalleled compatibility, being the only power meter in the world that is 100% compatible with every bike. This aligns with the company's vision of empowering cyclists with the necessary tools to enhance their performance. The startup's dedication to ensuring that cyclists, regardless of their level, have access to essential power data is evident in their 'Power. Made Simple.' mantra.
The company's last investment, a £161.59K equity crowdfunding round in May 2019, underscores the investor confidence in the startup's vision. Despite the absence of specific disclosed investors for the latest investment, the funding received demonstrates the market's interest in supporting the development of innovative solutions for the cycling community.
Limits Power Meters has effectively positioned itself at the intersection of technology and sports, with a clear focus on democratizing access to advanced cycling equipment. As the company continues to evolve, it is poised to make significant strides within the cycling industry while attracting interest from potential investors seeking opportunities in the sports technology sector.
