Linjer, founded in 2014 by Jennifer Chong and Roman Khan, stands out as a dynamic player in the E-Commerce, Fashion, and Accessories sectors. Headquartered in Hong Kong S.a.r., the brand initially launched from a living room with a modest $20,000 USD in savings. Despite its humble beginnings, the company has effectively scaled to eight-figure revenues without any external funding.
Linjer’s focus on sustainably-made, fine jewelry without luxury markups highlights its commitment to accessible elegance. The brand enjoys recognition from top-tier media like Vogue and InStyle, and is endorsed by celebrities like Gigi Hadid and Hailey Bieber. It boasts a consistent annual growth rate of 100%, driven by an experienced team with backgrounds at industry-leading firms like Lazada, McKinsey, and Block.
In addition to managing Linjer, the founders have established Peak21, a successful private equity group overseeing a portfolio with revenues exceeding $200 million USD annually. Linjer represents a promising opportunity for prospective investors, driven by reputable leadership and strategic market positioning.