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LIV Golf logo — Welcome to LIV Golf, where we supercharge the game of golf a...

LIV Golf

Welcome to LIV Golf, where we supercharge the game of golf and help transform it into the sport it’s destined to become.

Founded 2021 United Kingdom London, United Kingdom 312 employees Not Funded/Unknown Total: $649.60M Sports

General Information

Company Name LIV Golf
Founded Year 2021
Location United Kingdom London, United Kingdom +1
Employees 312
Industries Sports
Funding Stage Not Funded/Unknown
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Recently Funded Sep 08, 2026

Raised $50M in Not Funded/Unknown round.

In The News Sep 08, 2026

Featured on Cnbc: LIV Golf files for Chapter 11 bankruptcy protection

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About LIV Golf

LIV Golf is a global sports league founded in 2021 with the mission to revolutionize the game of golf and unlock its full economic and societal potential. Led by Greg Norman, a Hall of Fame golfer and established businessman, the league features individual and team competitions across North and Latin Americas, Asia, Australia, the Middle East, and Europe. The format, tailored for modern sports enthusiasts, offers a 3-day, 54-hole, no-cut, shotgun-style play, enhancing the fan experience and driving engaging storylines. In 2022, LIV Golf initiated an eight-event 'Invitational Series' and introduced The International Series as a fresh addition to the Asian Tour. The following year, the league expanded to host 14 events globally and introduced the game's first Team franchises. In 2024, LIV Golf extended its reach to iconic venues across Asia, Europe, the Middle East, and the US, introducing the game's first-ever player Promotion and Relegation and a Player Transfer Window in partnership with the Asian Tour. Besides its sporting endeavors, LIV Golf is committed to enhancing community well-being through its groundbreaking social impact and sustainability strategy, exemplified by its motto 'Potential, Unleashed.' As a United Kingdom-based sports entity, LIV Golf is poised to redefine the world of golf and create a lasting impact on the sport and its global community.

Taxonomy: LIV Golf, global sports league, professional golf, tournament, Greg Norman, fan experience, sustainability strategy, international, player pathway, modernize golf, professional players, community wellbeing, sports philanthropy, player promotion

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Not Funded/Unknown •••••• 2
Investor
•••• •••• 		08 Sep 2026
Not Funded/Unknown •••••• 2 •••• •••• 23 Jun 2026
Undisclosed •••••• - 21 May 2026

Latest News

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LIV Golf announces multiyear media rights deal with Fox Sports — Cnbc
LIV Golf announces multiyear media rights deal with Fox Sports
Cnbc Jan 16, 2025
LIV Golf seeks to raise up to $350 million from investors as post-PIF reality sets in — Cnbc
LIV Golf seeks to raise up to $350 million from investors as post-PIF reality sets in
Cnbc May 21, 2026
As LIV Golf faces a Saudi funding cliff, CEO says to take PIF 'at their word' — Cnbc
As LIV Golf faces a Saudi funding cliff, CEO says to take PIF 'at their word'
Cnbc Jun 09, 2026
PGA Tour CEO Brian Rolapp unveils sweeping changes to professional golf — Cnbc
PGA Tour CEO Brian Rolapp unveils sweeping changes to professional golf
Cnbc Jun 23, 2026
LIV Golf files for Chapter 11 bankruptcy protection — Cnbc
LIV Golf files for Chapter 11 bankruptcy protection
Cnbc Sep 08, 2026

FAQ About LIV Golf

Welcome to LIV Golf, where we supercharge the game of golf and help transform it into the sport it’s destined to become.
LIV Golf was founded in 2021.
LIV Golf is headquartered in London, United Kingdom.
LIV Golf operates in the following industries: Sports.
LIV Golf has approximately 312 employees.
LIV Golf has completed 3 funding rounds, raising a total of $649.60M. The latest funding stage is Not Funded/Unknown.

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