Ultimate Kho Kho is India's first professional Kho Kho League, created to market and package the indigenous sport of Kho Kho into a professional setup. It is a collaboration between Dabur India Ltd Chairman, Amit Burman, and the Kho Kho Federation of India (KKFI). The league attracts a pan-India and global audience and is headquartered in India.
Founded in 2019, Ultimate Kho Kho features six teams in its inaugural season, including players from India and various countries such as England, South Korea, and Iran. The league aims to elevate the traditional sport to international standards, offering a platform for young talent to showcase their skills. Its revenue model includes sports marketing and events targeted at both Indian and global sports enthusiasts.
