Argentina
Livra is a pioneering force in the online market research sector in Latin America. Established in 1999 in Buenos Aires by Martin Anazco and Diego Meller, the company initially operated as a comparison shopping website for the Latin American market before transitioning to providing online panel services for market research agencies. Their dedication to innovation and adaptation led to the creation of Livra Panels, solidifying their dominance in online research services for Spanish and Portuguese-speaking markets.
In May 2008, Livra revamped its website, introducing new features such as enhanced consumer reviews, surveys, and social networking capabilities. The introduction of the "Picks" feature allowed users to create their own surveys, showcasing Livra's commitment to user engagement and empowerment.
Notably, in June 2008, Livra was acquired by Ipsos Group, a globally renowned research company ranked third among survey-based research firms. Ipsos, a publicly-listed company since 1999, reported global revenues of 927.2 million euros (~$1.27 billion USD) in 2007. Despite the acquisition, Livra continues to operate as an independent entity within Ipsos, under the leadership of its co-founders Martin Anazco and Diego Meller.
Livra's journey, from its emergence as a consumer reviews platform to its evolution into a key player in online research, is a testament to its adaptability and forward-thinking approach. With its rich history, strong market position, and the backing of Buenos Aires Capital Partners through a $1.00M seed round investment in May 2000, Livra stands as the foremost authority in online market research in Latin America, poised for further growth and impact in the region's E-Commerce, Social Media, and Marketing industries.
