**Lolli**, known as “**The Bitcoin Rewards Company**,” is transforming the reward landscape by offering users the unique chance to earn free **cash** and **bitcoin rewards** every time they shop online or in-store at over **25,000** prominent retailers, including names like **Adidas**, **Microsoft**, **Ulta**, and **Kroger**. Established in **2018**, the company's core mission is to democratize access to bitcoin, thereby integrating digital currency into everyday shopping experiences.
Merchants partner with **Lolli** to boost their sales, while the platform reciprocates by sharing a portion of its earnings with users through **cash** or **bitcoin rewards**, which are conveniently stored in users' **Lolli.com** wallets. This innovative approach not only incentivizes consumers but also bridges the gap between e-commerce and cryptocurrency adoption.
The company, headquartered in the **United States**, has recently secured an **$8.00M Series B investment** on **14 December 2023**. The round was led by a trustworthy roster of investors, including **Night Ventures**, **Serena Ventures**, **SevenSevenSix**, **Sfermion**, **WAGMI Ventures**, **The Spartan Group**, **Rahul Pagidipati**, **Prisma Ventures**, **Pir Granoff**, and **Pathfinder**. For venture capitalists eyeing potential investments in **Crypto** and **E-Commerce** sectors, **Lolli** represents a promising opportunity to engage with the future of digital rewards.