Lyst is a global fashion shopping platform that started in London in 2010. Serving over 160 million shoppers annually, it offers an unmatched selection of premium and luxury fashion sourced from 27,000 top brands and stores. The platform's recent acquisition in 2025 by Zozo, known for running the leading Japanese e-commerce platform Zozotown, signifies a transformative expansion strategy.
With its mission to revolutionize fashion shopping, Lyst leverages AI and technology to enhance the shopping experience. They emphasize personalization and data-driven solutions to make fashion shopping more enjoyable and efficient, positioning themselves as a critical link between consumers and fashion brands.
The strategic partnership with Zoo Capital, which included a significant $154 million acquisition investment, underscores the company's growth potential. This investment signals confidence in Lyst’s capability to further innovate and dominate as a category-leading destination for fashion enthusiasts globally.