magicpin, founded in 2015, is making waves in the Indian market as the country's 3rd largest food delivery app. The company extends beyond food delivery to a diverse platform for discovery and savings in local shopping, encompassing sectors like food, fashion, beauty, and pharmacy.
The platform facilitates both online and offline interactions between customers and businesses, from large brands to small retailers, thereby driving over $1B in annual business for its partners. Operating primarily in the Advertising, E-Commerce, Platforms, and Retail industries, magicpin positions itself as an effective marketing platform, attracting online demand to local stores.
The company's business model rewards users with 'magicpin points' for shared purchase bills, which can be redeemed at affiliated partners. A significant milestone includes a $60.00M Series D investment on 01 November 2021, backed by Lightspeed Venture Partners and Zomato, positioning it well for further growth and market penetration.