Nairobi, Kenya
MarketForce, founded in 2018 and headquartered in Kenya, is revolutionizing the B2B retail distribution network in Africa, boasting operations in countries such as Kenya, Uganda, Tanzania, Rwanda, and Nigeria. They leverage their platform, the RejaReja app, to fill critical gaps in the supply and distribution of essential goods while integrating digital financial services.
The company operates in the intersection of Financial Services, Fintech, and Information Technology. Its platform empowers informal merchants by enabling digital sourcing, ordering, and payment for inventory. Additionally, it offers access to financing, digital payment collection systems, and income opportunities through reselling services such as airtime and bill payments.
In its recent financing activities, MarketForce secured a $1.00M equity crowdfunding investment on August 14, 2023. This infusion of capital comes without disclosed investor participation but indicates growing confidence in its business model and scalability potential within burgeoning African markets.
