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Measured logo — The only media optimization platform powered by incrementali...

Measured

The only media optimization platform powered by incrementality intelligence

Founded 2017 United States Austin, United States 138 employees Venture round Total: $25.00M Analytics, SaaS

General Information

Company Name Measured
Founded Year 2017
Location United States Austin, United States
Employees 138
Industries Analytics, SaaS
Funding Stage Venture round
Social

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About Measured

Measured, founded in 2017, is a prominent player in the Analytics and SaaS industries, headquartered in the United States. The company distinguishes itself with its AI-powered marketing effectiveness platform, allowing enterprise brands to strategically manage and optimize media investments. With the slogan, "The only media optimization platform powered by incrementality intelligence," Measured underscores its ability to leverage complex data analytics to drive higher ROI for marketers.

Over $20 billion in full-funnel media investments have flowed through its platform, reflecting significant trust from leading marketers. What sets Measured apart is its unparalleled combination of deep analyst-grade expertise bolstered by triangulated data methods. The company's capabilities in proving the incremental impact of advertising empower brands to maximize returns with precision and efficiency.

The company last secured a $21.00M Venture Round investment on May 4, 2022, with backing from Telescope Partners. This influx of capital further reinforces its growth trajectory in the competitive landscape.

Business keywords: Incrementality Intelligence, Media Optimization, Marketing Effectiveness, Advertising Attribution, Marketing Measurement, Marketing Attribution, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi-Touch Attribution, Cross-Channel Attribution, Media Mix Modeling, ROI Optimization, Geo-Testing

Services & Products

Incrementality-Calibrated Media Mix Modeling
Automated Geo and Audience Split Experiments
AI-Powered Scenario Planning
Cross-Channel Dashboard
Competitive Intelligence
Industry-Leading Strategic Services

Target Customers

Enterprise Brands Omnichannel Retail Technology Companies Consumer Packaged Goods Financial Services Hospitality Automotive

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $21.00M 1
Telescope Partners
Telescope Partners
04 May 2022
Debt Financing $4.00M 1
TIMIA Capital
TIMIA Capital
18 Mar 2020

Measured Alternatives & Competitors

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Measured vs
Prescient AI
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FAQ About Measured

The only media optimization platform powered by incrementality intelligence
Measured was founded in 2017.
Measured is headquartered in Austin, United States.
Measured operates in Analytics and SaaS. Its work centres on Incrementality Intelligence, Media Optimization, Marketing Effectiveness and Advertising Attribution. Its customers include Enterprise Brands, Omnichannel Retail and Technology Companies.
Measured has approximately 138 employees.
Measured has completed 2 funding rounds, raising a total of $25.00M. The latest funding stage is Venture round.
Measured offers: Incrementality-Calibrated Media Mix Modeling, Automated Geo and Audience Split Experiments, AI-Powered Scenario Planning, Cross-Channel Dashboard, Competitive Intelligence, Industry-Leading Strategic Services.
Top alternatives and competitors to Measured include Lifesight, SegmentStream, Prescient AI , Adtriba by Funnel, Paramark.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Measured and Lifesight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Measured, https://bouncewatch.com/company/measured, updated 26 February 2026. When citing, please name BounceWatch and link this page.

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