mediasmart is an omnichannel programmatic advertising platform founded in 2011 and based in Spain. The company's slogan, "Integrating Consumer Journeys Across Screens," reflects its core mission. mediasmart offers a comprehensive solution trusted by leading advertisers, agencies, and trading desks globally, allowing marketers to seamlessly integrate the consumer journey across connected devices including Mobile, CTV, and DOOH.
One of the standout features of mediasmart's platform is its ability to leverage both online and offline behavioral signals to enable better targeting and personalization of messages. This empowers marketers to deliver unified and impactful communication. The platform can be used on a self-serve basis, managed serve, or by building custom solutions on top of its open APIs.
While specific details regarding the company's last investment and its corresponding investors are not available, mediasmart's focus on providing a versatile and effective advertising platform positions it favorably in the rapidly evolving Advertising, Mobile, and Platforms industries.