Mertado, founded in 2010, is carving a niche in the evolving domain of social shopping platforms. With the slogan "Discover and purchase unique products tailored to your lifestyle within your favorite online communities, enhanced by a social shopping experience," the company aims to replicate the traditional shopping experience on online platforms and infuse it with social interaction. This approach not only fosters community engagement but also facilitates the discovery of lifestyle-aligned products.
The company's recent financial injection, a $2.30M Series A investment received on 14 September 2011, underscores its potential and appeal. The investment round was supported by a diverse group of influential investors, including Blumberg Capital, Redpoint Ventures, Y Combinator, Great Oaks, Rustic Canyon, and Raj Sandhu. These established backers highlight strong confidence in Mertado's capability to thrive within the dynamic e-commerce landscape.
