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Micromax Informatics Ltd logo — IN by Micromax

Micromax Informatics Ltd

IN by Micromax

Founded 2000 India Gurgaon, India 2201 employees Total: $88.00M Consumer Electronics, IT +1

General Information

Company Name Micromax Informatics Ltd
Founded Year 2000
Location India Gurgaon, India
Employees 2201
Industries Consumer Electronics, IT, Mobile
Social

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About Micromax Informatics Ltd

Micromax Informatics Limited, with its slogan "IN by Micromax," has positioned itself as a leading consumer electronics company in India and the 10th largest mobile phone player globally. The company has been at the forefront of democratizing technology in India, offering affordable innovations and breaking down barriers to widespread adoption of advanced technologies. This approach has earned Micromax a special place in the hearts and minds of Indian consumers. With its philosophy of 'nothing like anything' continuously resonating with the Indian audience, the company has secured the 2nd largest smartphone company position in India. Micromax has been instrumental in shaping the Indian youth's lifestyle and dynamism. The company boasts several pioneering achievements in the mobile handset market, including the 30-day battery backup, Dual SIM Dual Standby phones, QWERTY keypads, universal remote control mobile phones, and the first quad-core budget smartphone. The diverse product portfolio, comprising over 60 models, includes feature-rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions, and data cards. The company achieves a substantial monthly sales volume of around 2.3 million Mobility Devices through a vast retail network of over 1,25,000 outlets across more than 560 districts in India. Notably, Micromax has expanded its reach beyond India, with a presence in Russia and SAARC markets, challenging the notion that innovation comes with a high price. The company received a Secondary Market investment from Madison India Capital on 20 April 2017. In summary, Micromax's commitment to affordability, innovation, and wide-ranging product offerings positions it as a significant player in the consumer electronics and mobile industry, with considerable potential for further growth and impact.

Business keywords: consumer electronics, mobile phones, smartphones, televisions, tablets, wireless technologies, dual-SIM phones, data cards, innovative products, youth-centric brand, market expansion, global presence, technology democratization

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market Undisclosed 1
Madison India Capital
Madison India Capital
20 Apr 2017
Venture Round $43.00M 3
Peak XV Partners Madison India Capital
Peak XV Partners, Madison India Capital +1
20 Sep 2010
Venture Round $45.00M 1
TA Associates
TA Associates
12 Jan 2010

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FAQ About Micromax Informatics Ltd

IN by Micromax
Micromax Informatics Ltd was founded in 2000.
Micromax Informatics Ltd is headquartered in Gurgaon, India.
Micromax Informatics Ltd operates in Consumer Electronics, IT and Mobile. Its work centres on consumer electronics, mobile phones, smartphones and televisions.
Micromax Informatics Ltd has approximately 2201 employees.
Micromax Informatics Ltd has completed 3 funding rounds, raising a total of $88.00M.
Top alternatives and competitors to Micromax Informatics Ltd include HMD, Noitavonne Inc, Silicon Hive, U2opia Mobile, Airvana. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Micromax Informatics Ltd and HMD are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Micromax Informatics Ltd, https://bouncewatch.com/company/micromax-informatics-ltd, updated 20 December 2024. When citing, please name BounceWatch and link this page.

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