High Wycombe, United Kingdom
Mint Velvet, founded in 2009 by Liz, Lisa, and Jane in the United Kingdom, uniquely positions itself within the Fashion, Retail, and Lifestyle industries. With the slogan, "We believe that fashion should be fun, that luxury should be affordable, and that looking gorgeous needn't be difficult," the company emphasizes a concept of ‘Relaxed Glamour’—easy, stylish clothing designed for everyday luxury.
Starting from a simple concept conceived over mint tea, Mint Velvet has expanded significantly, offering a diverse product range that now includes accessories, activewear, homeware, and gifts. Their offerings are recognized for easy shapes and flattering fits, enhanced by thoughtful details. Growing its presence across nationwide stores, a dynamic e-commerce platform, and collaborations with premium department stores, Mint Velvet demonstrates robust retail traction.
The company last secured a Venture Round investment on 02 December 2015, backed by Lewis Trust Group. As Mint Velvet seeks its next growth phase, it underscores a team-oriented culture that blends professionalism with creativity and openness, setting a promising foundation for potential investors seeking a vibrant and established player in the premium fashion market.
Nicole Miller
