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MIOO logo — MIOO provides a platform enabling service and traceability i...

MIOO

MIOO provides a platform enabling service and traceability in the cycling and micromobility industries.

Founded 2020 Sweden Sweden 40 employees Seed Total: $2.00M Mobile

General Information

Company Name MIOO
Founded Year 2020
Location Sweden Sweden
Employees 40
Industries Mobile
Funding Stage Seed
Business Model B2B2C, Platform, SaaS
Revenue Model Subscription, Service Fee, Data Monetization
Social

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About MIOO

MIOO is a burgeoning player in the mobile industry, leveraging its innovative platform to address crucial needs in the cycling and micromobility markets. Founded in 2020 and headquartered in Sweden, the company positions itself as a leader in facilitating compliance with upcoming EU regulations concerning Digital Product Passports (DPP).

By centering its focus on verified product ownership, traceability, and enhanced customer engagement, MIOO not only builds consumer trust but also paves the way for security and authenticity in product management. Their ambition extends beyond bicycles and micromobility devices, aiming to include all high-value products, demonstrating a vast market potential.

The company garnered attention with its Seed Round investment on 29 December 2022, backed by EIT Urban Mobility. This injection of capital underscores investor confidence and provides resources to bolster its platform and strategic expansion plans. As regulatory landscapes evolve, MIOO is well-positioned to capitalize on emerging opportunities in asset management and digital ownership.

Business keywords: Cycling Industry, Micromobility, Digital Product Passports, Traceability, Bicycle Services, Bicycle Insurance, IoT for Bicycles, Smart Locks, Sustainability Solutions, Online Bicycle Sales Support, Anti-theft Solutions, Subscription Models, Urban Mobility, Digital Ownership, Customer Engagement

Services & Products

Bicycle Maintenance and Repair
Product Ownership Platform
Real-time Manufacturer Insights
Integration with Retailers and Manufacturers

Target Customers

Bike Owners Bike Mechanics Manufacturers Retailers Urban Mobility Stakeholders

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
EIT Urban Mobility
EIT Urban Mobility
29 Dec 2022
Seed Round Undisclosed 1
EIT Urban Mobility
EIT Urban Mobility
16 Aug 2022
Pre Seed Round €1.00M -
01 Oct 2021
Pre Seed Round €700.00K -
11 Nov 2020
Angel Round €300.00K -
01 Dec 2019

MIOO Alternatives & Competitors

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MIOO vs
ULU
ULU The Netherlands

ULU. Your Mobility Platform.

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136 employees
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MIOO vs
Zul+
Zul+

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MIOO vs
UXCam
UXCam United States

Be the product team that always has the answer | Product Intelligence

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FAQ About MIOO

MIOO provides a platform enabling service and traceability in the cycling and micromobility industries.
MIOO was founded in 2020.
MIOO is headquartered in Sweden.
MIOO operates in Mobile. Its work centres on Cycling Industry, Micromobility, Digital Product Passports and Traceability. Its customers include Bike Owners, Bike Mechanics and Manufacturers.
MIOO has a B2B2C, Platform and SaaS business model. Its revenue comes from Subscription, Service Fee and Data Monetization.
MIOO has approximately 40 employees.
MIOO has completed 5 funding rounds, raising a total of $2.00M. The latest funding stage is Seed.
MIOO offers: Bicycle Maintenance and Repair, Product Ownership Platform, Real-time Manufacturer Insights, Integration with Retailers and Manufacturers.
Top alternatives and competitors to MIOO include ULU, Zul+, UXCam, Glovo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MIOO and ULU are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MIOO, https://bouncewatch.com/company/mioo-cycling, updated 17 January 2026. When citing, please name BounceWatch and link this page.

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