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Miros logo — AI powered e-commerce search that shoppers love

Miros

AI powered e-commerce search that shoppers love

Founded 2018 United Kingdom London, United Kingdom 63 employees Pre-Seed Total: $10.50M AI, E-Commerce +3

General Information

Company Name Miros
Founded Year 2018
Location United Kingdom London, United Kingdom
Employees 63
Industries AI, E-Commerce, Fashion +2
Funding Stage Pre-Seed
Business Model B2B, SaaS, White Label
Revenue Model Subscription, Tiered Pricing, Usage Based
Offices as of Oct 2026
London, United Kingdom Tallinn, Estonia Munich, Germany
Social

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About Miros

Miros, founded in 2018, is an innovative player in the e-commerce sector, specializing in AI-powered search and discovery solutions. The company is based in the United Kingdom and targets visually-driven verticals such as fashion and furniture. Its slogan, "AI powered e-commerce search that shoppers love," underscores its commitment to enhancing online shopping experiences.

At the core of Miros lies its distinctive Discovery Bar and Wordless Search features, which allow users to explore products with rich descriptive terms and intuitive browsing, respectively. This technology forgoes traditional tags and keywords, thus offering a cookieless and tagless platform that enhances engagement and conversion rates through real-time AI-driven results.

The startup's growth trajectory is marked by a recent €1.10M Pre-Seed funding round concluded on 30 March 2026, backed by a group of diverse business angels. Positioned at the intersection of AI, E-Commerce, Fashion, and Retail, Miros holds potential for substantial investor returns as it continues to innovate and expand.

Business keywords: AI-powered search, E-commerce solutions, Visual search technology, Fashion discovery, Furniture discovery, Product discovery, Behavioral analysis, Conversion rate optimization, User engagement, Language-agnostic technology, Cookieless technology, Tagless search, Intent recognition, Real-time search refinement, Wordless search

Services & Products

AI-powered Product Discovery Platform
Behavioral Signal Interpretation
Real-time Preference Profiling
Intent Layer Integration

Target Customers

Fashion Retailers E-commerce Platforms Luxury Goods Retailers Home Decor Retailers Furniture Retailers

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Pre-Seed €1.10M 1
various business angels
30 Mar 2026
Pre Series A €6.00M 3
Tera Ventures
Tera Ventures, EBRD Venture Capital +1
05 Nov 2024
Seed Round Undisclosed 2
BADideas.fund
BADideas.fund, Norberts Erts
22 Jun 2023
Seed Round €2.10M 4
Tera Ventures AI Startup Incubator ZAKA VC
Tera Ventures, AI Startup Incubator +2
13 Dec 2022
Pre Seed Round €1.30M 1
Everywhere Ventures (The Fund)
15 Apr 2021

Latest News

View All
Recap: Europe’s top funding rounds this week (30 March – 5 April) — Thenextweb
Recap: Europe’s top funding rounds this week (30 March – 5 April)
Thenextweb Apr 05, 2026
Swiss startup miros raises €1.1M for bookable workpods — Thenextweb
Swiss startup miros raises €1.1M for bookable workpods
Thenextweb Mar 30, 2026
miros raises €1.1M to bring on-demand workpods to public spaces — Tech
miros raises €1.1M to bring on-demand workpods to public spaces
Tech Mar 30, 2026
Tallinn-based Miros secures €6 million to reimagine visual search technology — Eu-startups
Tallinn-based Miros secures €6 million to reimagine visual search technology
Eu-startups Nov 05, 2024
Miros Raises €6M to profile customers' tastes using image analysis — Tech
Miros Raises €6M to profile customers' tastes using image analysis
Tech Nov 05, 2024
London-based Miros secures €6 million to reimagine visual search technology — Eu-startups
London-based Miros secures €6 million to reimagine visual search technology
Eu-startups Nov 05, 2024

Miros Alternatives & Competitors

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Miros vs
Wawlabs
Wawlabs Turkey

Smarter search. Personalized experiences. Powered by Wawlabs AI.

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7 employees
AI, E-Commerce
Miros vs
Lykdat
Lykdat The Netherlands

Enhancing the e-commerce experience

Seed
6 employees
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Miros vs
Discoverist AI
Discoverist AI United States

The AI Intent Engine that Individualizes the commerce experience to every shopper.

Pre-Seed
8 employees
AI, E-Commerce
Also compare with: Miros vs Luigi's Box Luigi's Box View all alternatives

FAQ About Miros

AI powered e-commerce search that shoppers love
Miros was founded in 2018.
Miros is headquartered in London, United Kingdom. As of Oct 2026, it also has offices in Tallinn, Estonia and Munich, Germany.
Miros operates in AI, E-Commerce, Fashion, Retail and Social Media. Its work centres on AI-powered search, E-commerce solutions, Visual search technology and Fashion discovery. Its customers include Fashion Retailers, E-commerce Platforms and Luxury Goods Retailers.
Miros has a B2B, SaaS and White Label business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Miros has approximately 63 employees.
Miros has completed 5 funding rounds, raising a total of $10.50M. The latest funding stage is Pre-Seed.
Miros offers: AI-powered Product Discovery Platform, Behavioral Signal Interpretation, Real-time Preference Profiling, Intent Layer Integration.
Top alternatives and competitors to Miros include Wawlabs, Lykdat, Discoverist AI, Luigi's Box, FactFinder. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Miros and Wawlabs are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Miros, https://bouncewatch.com/company/miros, updated 7 October 2026. When citing, please name BounceWatch and link this page.

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