London, United Kingdom
Mirriad is a leading virtual product placement and in-content advertising solution pioneering the field since its founding in 2007. Leveraging innovative AI and computer vision technology, Mirriad dynamically inserts products and signage formats into content post-production, generating new advertising inventory within the content. This approach not only creates new revenue streams for content producers and distributors but also enhances the viewer experience by reducing commercial interruptions.
With a £23.00M post-IPO equity investment from Parkwalk Advisors in December 16, 2020, Mirriad is poised for further expansion in the AI, Advertising, Content Creators, and Internet industries. The company's vision is to establish itself as a primary revenue source for progressive content producers and distributors globally, aligning outstanding advertising impact with superior viewing experiences.
As content owners and advertisers face heightened pressure on their business models, Mirriad's mission is to offer an advanced and easily integrated advertising solution that can be deployed as a standalone format or in combination with other media, aligning with existing media trading practices. Headquartered in the United Kingdom, Mirriad is at the forefront of transforming the advertising landscape within the content industry.
