Mits is a Turkey-based university-affiliated startup established in 2009. Specializing in digital health, healthcare, health and wellness, and healthtech, Mits focuses on augmented reality-enhanced medical information systems for improved healthcare delivery.
Operating in two key areas, the company offers Virtual Communication Services for Healthcare, providing end-to-end solutions for virtual pharma events through innovative communication channels. Its flagship VIME (Virtual Medical Events) platform is a registered technology designed to meet the needs of the healthcare and pharmaceutical industries, aiming to rejuvenate the sector amidst economic sanctions and changing regulations.
In addition, Mits engages in Medical Informatics R&D, with core competencies in applied statistics, data mining, machine learning, and knowledge discovery from large datasets. The company is currently leading the IT Work Package in a 5-year, multinational, multicenter FP7-HEALTH project.
While specific investment details are not provided, Mits presents an intriguing opportunity for venture capitalists seeking to invest in innovative solutions driving advancements in the healthcare industry, particularly within the burgeoning digital health and healthtech sectors.