Mochila was a web-based media marketplace founded in 2001. It catered to print, audio, video, and photo content, and boasted a wide array of content-providers including The Associated Press, MSNBC.com, Getty Images, and more. The platform's ad-supported online syndication model allowed for the embedding of articles, photos, and videos via Javascript or XML, akin to YouTube videos. Additionally, it provided a revenue-sharing model between the original publisher, re-publisher, and Mochila, with dynamically refreshing embedded channels.
Mochila's innovative approach to multimedia content distribution extended towards traditional publications as well, offering piece by piece syndication akin to newswire services, thereby enabling redistribution to newspapers and magazines. Noteworthy was the capability for content sellers to set and adjust their pricing, as well as exclude specific publications or regions from usage.
The company's last notable investment came in the form of a $1.51M Venture Round investment on 13 December 2010. The identity of the investors for this round remains undisclosed.
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