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Morning logo — Making Delicious Coffees More Accessible

Morning

Making Delicious Coffees More Accessible

Founded 2018 Singapore Singapore 22 employees Series A Total: $6.27M Consumer Electronics, E-Commerce +2

General Information

Company Name Morning
Founded Year 2018
Location Singapore Singapore +1
Employees 22
Industries Consumer Electronics, E-Commerce, Food and Beverage +1
Funding Stage Series A
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About Morning

Morning, a Singapore-based coffee tech startup founded in 2018 by Leon Foo (PPP Coffee) and Bowen Chiou, aims to democratize access to high-quality, specialty coffees. The company's flagship product, the Morning Machine, is an innovative coffee capsule machine that merges professional-grade precision with IoT capabilities, allowing users to brew recipes crafted by renowned roasters. This unique offering brings cafe-quality coffee to the comfort of homes, disrupting the traditional coffee pod market. Additionally, Morning offers the Morning Marketplace, a platform connecting consumers with top roasters and their unique coffee blends. Notably, Morning recently secured a significant $5.00M Series A investment on June 14, 2022, with participation from prominent investors including East Ventures, Point Nine, zVentures, and Wen Wee Teng. With its compelling value proposition and strategic partnerships, Morning is positioned to expand its disruptive presence in the consumer electronics and e-commerce sectors, catering to the increasing demand for premium coffee experiences.

Taxonomy: Coffee Tech, Specialty Coffee, Coffee Capsule Machine, Coffee Roasting, E-Commerce, Pod Machine, Consumer Goods, Start-up, Southeast Asia, Innovation

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 4
Investor Investor
•••• •••• 		14 Jun 2022
Seed Round •••••• 5 •••• •••• 03 Aug 2021

Morning Alternatives & Competitors

Morning vs
Coffee World (UK) Ltd
Coffee World (UK) Ltd United Kingdom

Coffee Roasters and Coffee Equipment Specialists based in Cambridge, UK

20 employees
Food and Beverage, Manufacturing
Morning vs
Coava Coffee Roasters
Coava Coffee Roasters United States

High quality, freshly roasted single origin specialty coffees.

15 employees
Morning vs
Paramount Coffee Company
Paramount Coffee Company United States

Specializing in private label and custom coffee blends for grocery, convenience store, distributorsh...

Grant
67 employees
Food and Beverage, Hospitality

FAQ About Morning

Making Delicious Coffees More Accessible
Morning was founded in 2018.
Morning is headquartered in Singapore.
Morning operates in the following industries: Consumer Electronics, E-Commerce, Food and Beverage, IoT.
Morning has approximately 22 employees.
Morning has completed 2 funding rounds, raising a total of $6.27M. The latest funding stage is Series A.
Top alternatives and competitors to Morning include Coffee World (UK) Ltd, Coava Coffee Roasters, Paramount Coffee Company, Craft Coffee, Mojo Coffee Roasters. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Morning and Coffee World (UK) Ltd are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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