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Motorway logo — We’re building a better car market for everyone

Motorway

We’re building a better car market for everyone

Founded 2017 United Kingdom London, United Kingdom 468 employees Series C Total: $252.25M E-Commerce, Marketplaces +1

General Information

Company Name Motorway
Founded Year 2017
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 468
Industries E-Commerce, Marketplaces, Automotive
Funding Stage Series C
Social

BounceWatch is an independent company data service, not affiliated with Motorway. To contact Motorway, visit motorway.co.uk.

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Growth Metrics Sep 25, 2026

Motorway reports a significant milestone with a car sold every two minutes on its platform.

Revenue Metrics Sep 25, 2026

Motorway has safely processed over £10bn through its Motorway Pay system.

Actively Hiring Sep 24, 2026

Hiring for 12 positions in the last 30 days.

Get alerts when Motorway shows new signals

About Motorway

Motorway, founded in 2017, is reshaping the Automotive industry by simplifying the car buying and selling process. Operating out of the United Kingdom, this E-Commerce and Marketplace startup connects private car sellers with over 7,500+ verified dealers through a user-friendly platform.

The company promises hassle-free transactions, allowing sellers to secure great prices quickly while providing dealers with quality inventory efficiently. Since its inception, Motorway has facilitated over 500,000 car sales, demonstrating its significant impact on the market.

Backed by tech innovation and a forward-thinking team, Motorway received a substantial $190 million Series C investment on 28 November 2021. Prominent investors such as BMW i Ventures, Index Ventures, Iconiq Growth, Unbound, and Latitude Investment Management fuel its mission to transform the car market into a seamless experience.

Taxonomy: online car marketplace, car selling platform, used car sales, vehicle auctions, dealer network, car sales technology, private car sales, verified dealers, digital car sales, automotive marketplace, car sales optimization, automotive innovation, sales platform technology, e-commerce automotive, car market disruption

Services & Products

Free vehicle valuation
Daily online auctions
Same-day payment
Free home collection
Managing outstanding finance

Target Customers

Private car sellers Automotive dealers Individuals with financed vehicles

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $190.00M 5
BMW i Ventures Index Ventures Iconiq Growth
BMW i Ventures, Index Ventures +3
28 Nov 2021
Series B £48.00M 5
BMW i Ventures Founder Collective Index Ventures
BMW i Ventures, Founder Collective +3
14 Jun 2021
Series A £11.00M -
25 Jun 2019
Seed Round £2.75M -
05 May 2018
Angel Round £500.00K -
01 May 2017

Latest News

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Sifted Nov 23, 2025

Motorway Alternatives & Competitors

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Motorway vs
AutoFlip Australia
AutoFlip Australia Australia

The smart way to buy and sell cars for the best price - quick, simple, and easy.

18 employees
Information Technology, Marketplaces
Compare Motorway vs AutoFlip Australia
Motorway vs
Sgcarmart Quotz
Sgcarmart Quotz Singapore

Singapore Largest Used-Car Auctions Platform

13 employees
Motorway vs
AUTO1 Group
AUTO1 Group Germany

AUTO1 Group is Europe’s leading digital automotive platform.

Convertible Note
4915 employees
Internet, Marketplaces
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Also compare with: Motorway vs Carsome Carsome View all alternatives

FAQ About Motorway

We’re building a better car market for everyone
Motorway was founded in 2017.
Motorway is headquartered in London, United Kingdom.
Motorway operates in E-Commerce, Marketplaces and Automotive. Its work centres on online car marketplace, car selling platform, used car sales and vehicle auctions. Its customers include Private car sellers, Automotive dealers and Individuals with financed vehicles.
Motorway has approximately 468 employees.
Motorway has completed 5 funding rounds, raising a total of $252.25M. The latest funding stage is Series C.
Motorway offers: Free vehicle valuation, Daily online auctions, Same-day payment, Free home collection, Managing outstanding finance.
Top alternatives and competitors to Motorway include AutoFlip Australia, Sgcarmart Quotz, AUTO1 Group, Carsome, Dealer Simplified LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Motorway and AutoFlip Australia are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Motorway, https://bouncewatch.com/company/motorway, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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