Movinto Fun AB is a Swedish interactive entertainment company founded in 2007. The company specializes in providing innovative products and services that revolve around making movement fun. Their flagship product, Oriboo®, is a wearable game console and entertainment robot that was launched in 2012. This innovative offering is complemented by corresponding games, software, and a web community. Movinto Fun AB's robotic hardware is based on a patented wearable motion-based interaction concept, which stemmed from interdisciplinary scientific research that combined dance and human-computer interaction at the Interactive Institute and Royal Institute of Technology in Stockholm, Sweden.
Although the company operates in the entertainment and marketing industries, its unique approach to interactive entertainment sets it apart. In their journey, Movinto Fun AB has received a kr3.25M Seed Round investment on 23 October 2010, with Sting Capital and Saminvest AB as the key investors. With a focus on fun and innovation, Movinto Fun AB continues to push the boundaries of interactive entertainment, attracting attention from both consumers and investors.