mValue.com is a Los Angeles-based startup, established in 1999. The company aims to empower internet users with privacy, control, and rewards, while providing web retailers access to targeted audiences in a privacy-protected environment. The flagship product, the MVALUE Panel, acts as an online companion for consumers, allowing them to safeguard their privacy and earn cash while browsing the web.
Amid increasing concerns over personal privacy and data control online, mValue.com has developed a marketplace that enables consumers to determine which companies can access their data and the value they receive in return. Marketers benefit from obtaining online profiles of both their customers and their competitors' customers in a permission-based manner.
The company recently secured a $5.50M Series B investment on March 9, 2000, with contributions from noteworthy investors including Zone Ventures, Ares Management, SunAmerica Ventures, Oakmont Corporation, and William E. Simon & Sons.
mValue.com operates within the industries of Cyber Security and Privacy and Security, positioning itself in a sector of increasing importance and relevance in today's digital landscape. The company's commitment to empowering consumers while providing value to marketers makes it a compelling player in the evolving online privacy and data control space.
