Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
MVP logo — MVP is a software company leading a new age of data-driven o...

MVP

MVP is a software company leading a new age of data-driven omnichannel measurement and valuation.

Founded 2012 United States Austin, United States 120 employees Series B Total: $27.00M Advertising, Analytics +3

General Information

Company Name MVP
Founded Year 2012
Location United States Austin, United States
Employees 120
Industries Advertising, Analytics, Data Analytics +2
Funding Stage Series B
Social

BounceWatch is an independent company data service, not affiliated with MVP. To contact MVP, visit mvpindex.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

About MVP

MVP is a software company revolutionizing data-driven omnichannel measurement and valuation in the advertising, analytics, sports, and marketing industries. Their platform offers an integrated and cohesive omnichannel view, encompassing broadcast, streaming, social, digital, audio, in-venue, and on location. Founded in 2012 and headquartered in the United States, MVP's latest milestone was a notable $20.00M Series B investment, 26 June 2023, led by Verance Capital and Align Capital LLC. MVP seeks to bring transparency to partnership valuation by eliminating "proprietary metrics" and implementing a transparent methodology that showcases the inputs used to formulate value. Their solution offers comprehensive performance analysis and valuation at both individual partner and portfolio levels, covering branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential). Partnering with trusted brands, properties, and agencies, MVP's platform provides accurate, unbiased data for evaluating strategic marketing initiatives. They aim to drive efficiency and impactful solutions by automating a service-heavy industry, addressing the lack of evolution in the measurement space, and offering an efficient omnichannel approach.

Taxonomy: omnichannel measurement, data-driven valuation, partnership valuation, sponsorship valuation, performance analysis, integrated software platform, transparent methodology, automated solutions, experiential marketing, ROI analysis, marketing analytics, broadcast presence, audience analytics, brand valuation

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $20.00M 2
Verance Capital Align Capital LLC
Verance Capital, Align Capital LLC
26 Jun 2023
Series A $7.00M 1
KP Capital Partners
KP Capital Partners
18 Jan 2016

MVP Alternatives & Competitors

View All Alternatives
MVP vs
Trajektory
Trajektory United States

The premier sponsorship analytics & revenue platform. For teams, leagues, agencies, and brands.

Seed
35 employees
Analytics, Data Analytics
MVP vs
onxite
onxite United States

Measurement Hub for Sponsored Events. Event measurement & reporting platform for sponsored events.

Angel
1 employees
Analytics, Automation
MVP vs
Mosaic North America
Mosaic North America United States

We build brands in dimension. Nous bâtissons des marques multidimensionnelles.

3188 employees
Advertising, Retail
View all alternatives

FAQ About MVP

MVP is a software company leading a new age of data-driven omnichannel measurement and valuation.
MVP was founded in 2012.
MVP is headquartered in Austin, United States.
MVP operates in Advertising, Analytics, Data Analytics, Sports and Marketing. Its work centres on omnichannel measurement, data-driven valuation, partnership valuation and sponsorship valuation.
MVP has approximately 120 employees.
MVP has completed 2 funding rounds, raising a total of $27.00M. The latest funding stage is Series B.
Top alternatives and competitors to MVP include Trajektory, onxite, Mosaic North America, Beckon, Inc., Paramark.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MVP and Trajektory are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MVP, https://bouncewatch.com/company/mvp, updated 30 December 2024. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes