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MyShubhLife logo — Providing innovative embedded credit solutions to empower In...

MyShubhLife

Providing innovative embedded credit solutions to empower India's MSMEs for sustainable growth.

Founded 2016 India Bengaluru, India 111 employees Acquired Total: $32.75M Financial Services, Fintech +1

General Information

Company Name MyShubhLife
Founded Year 2016
Location India Bengaluru, India
Founders / Decision Makers
Team member
Employees 111
Industries Financial Services, Fintech, Lending and Investments
Funding Stage Acquired
Business Model B2B, Embedded Finance, API
Revenue Model Commission, Service Fee, Usage Based
Social

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About MyShubhLife

MyShubhLife, founded in 2016, stands at the forefront of India's financial services sector as a leading embedded finance platform. The company has carved a niche by offering innovative embedded credit solutions tailored to empower MSMEs and spur their sustainable growth. It pivots on a robust and seamless blend of technology-driven lending solutions to bridge the credit gap for the underserved segments.

The company's success owes much to its four-pronged strategy—Robust Technology, Deep Data Science, Contextual Products, and RBI-compliant NBFC—which ensures it runs a compliant and scalable operation. Their proprietary data-driven underwriting model, combined with an effortless API integration, creates an attractive suite for businesses looking to leverage financial services.

An exemplar of strategic partnerships, MyShubhLife has effectively aligned with numerous companies, channeling affordable credit to millions of MSMEs. This focus drew the attention of U GRO Capital, resulting in a $5.39M acquisition investment on 01 May 2024, confirming the platform's essential role in India's growth story.

Business keywords: Embedded Finance, MSME Lending, Credit Solutions, Financial Inclusion, Alternative Data Underwriting, API Integration, Financial Services Platform, Technology-Driven Lending, Data Science in Finance, RBI Compliant NBFC, Partnerships with Companies, Financial Wellness Programs, Mini and Microloans, Insurance Services, Mutual Fund SIPS

Services & Products

Merchant Loans
Working Capital Loans
Credit History Building
Smart Underwriting
API-based Financial Integration

Target Customers

Small Businesses Merchants MSMEs MobiKwik Users Workforces

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition $5.39M 1
U GRO Capital
U GRO Capital
01 May 2024
Series B $1.18M -
01 Jul 2023
Series B $13.18M 1
Gojo & Company
01 Apr 2022
Early VC $4.00M 6
Beenext Capital Patamar Capital SRI Capital
Beenext Capital, Patamar Capital +4
01 Feb 2021
Series A $4.80M 5
Beenext Capital SRI Capital Saama Capital
Beenext Capital, SRI Capital +3
01 Oct 2019
Early VC $4.20M 4
Beenext Capital SRI Capital Saama Capital
Beenext Capital, SRI Capital +2
01 Aug 2018

MyShubhLife Alternatives & Competitors

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MyShubhLife vs
CG24
CG24 Switzerland

Leading Marketplace Lender Switzerland.

Venture round
21 employees
Finance, Financial Services
Compare MyShubhLife vs CG24
MyShubhLife vs
Credright
Credright

Empowering MSMEs with swift and seamless credit access through advanced online facilitation.

Venture round
201-500 employees
Finance, Financial Services
Compare MyShubhLife vs Credright
MyShubhLife vs
VIVA Finance
VIVA Finance United States

Building an inclusive financial system.

Series A
43 employees
Financial Services, Fintech
Also compare with: MyShubhLife vs Loan Frame Loan Frame View all alternatives

FAQ About MyShubhLife

Providing innovative embedded credit solutions to empower India's MSMEs for sustainable growth.
MyShubhLife was founded in 2016.
MyShubhLife is headquartered in Bengaluru, India.
MyShubhLife operates in Financial Services, Fintech and Lending and Investments. Its work centres on Embedded Finance, MSME Lending, Credit Solutions and Financial Inclusion. Its customers include Small Businesses, Merchants and MSMEs.
MyShubhLife has a B2B, Embedded Finance and API business model. Its revenue comes from Commission, Service Fee and Usage Based.
MyShubhLife has approximately 111 employees.
MyShubhLife has completed 6 funding rounds, raising a total of $32.75M. The latest funding stage is Acquired.
MyShubhLife offers: Merchant Loans, Working Capital Loans, Credit History Building, Smart Underwriting, API-based Financial Integration.
Top alternatives and competitors to MyShubhLife include CG24, Credright, VIVA Finance, Dinie, Trusting Social. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MyShubhLife and CG24 are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MyShubhLife, https://bouncewatch.com/company/myshubhlife, updated 29 April 2026. When citing, please name BounceWatch and link this page.

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