NAADAM, founded in 2013, has set itself apart with the slogan "The World's Fairest Cashmere." The company operates in the E-Commerce, Fashion, Internet, Retail, Sustainability, and Apparel industries, emphasizing accessible luxury through its direct-to-consumer model.
NAADAM's commitment to ethical business practices is evident in its operational model. By eliminating intermediaries, they ensure that Mongolian herders receive fair compensation, simultaneously offering consumers high-quality cashmere at lower prices. This approach not only underscores their dedication to sustainability but also strengthens their competitive position in the market.
Headquartered in the United States, NAADAM drew significant investor interest, underscored by their last noted Series B investment on 01 March 2019 from Vanterra Capital. This financial backing positions NAADAM to further expand its footprint and innovate within its sector.