NAADAM logo — The World's Fairest Cashmere

NAADAM

The World's Fairest Cashmere

Founded 2013 United States New York, United States 76 employees Series B Total: $16.00M E-Commerce, Fashion +4

General Information

Company Name NAADAM
Founded Year 2013
Location United States New York, United States
Employees 76
Industries E-Commerce, Fashion, Internet +3
Funding Stage Series B
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase, Value Based Pricing
Social

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About NAADAM

NAADAM, founded in 2013, has set itself apart with the slogan "The World's Fairest Cashmere." The company operates in the E-Commerce, Fashion, Internet, Retail, Sustainability, and Apparel industries, emphasizing accessible luxury through its direct-to-consumer model.

NAADAM's commitment to ethical business practices is evident in its operational model. By eliminating intermediaries, they ensure that Mongolian herders receive fair compensation, simultaneously offering consumers high-quality cashmere at lower prices. This approach not only underscores their dedication to sustainability but also strengthens their competitive position in the market.

Headquartered in the United States, NAADAM drew significant investor interest, underscored by their last noted Series B investment on 01 March 2019 from Vanterra Capital. This financial backing positions NAADAM to further expand its footprint and innovate within its sector.

Business keywords: affordable luxury, cashmere products, direct to consumer, sustainable fashion, ethical sourcing, heirloom-quality knitwear, anti-desertification, clean energy manufacturing, tree planting initiatives, retail innovation, Mongolian herder support, soft garment technology, luxury apparel, sustainable supply chain, responsible production

Services & Products

Cashmere Apparel Sales
Online Shopping Platform
Membership Rewards Program
Fashion Retail

Target Customers

Fashion Enthusiasts Eco-Conscious Consumers Luxury Apparel Seekers Online Shoppers Casual Wear Customers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B Undisclosed 1
Vanterra Capital
01 Mar 2019
Series A $16.00M 8
Black Jays, Milano Investment Partners +6
01 Jul 2018
Seed Undisclosed 1
Vanterra Capital
01 Dec 2017
Seed Undisclosed -
01 Mar 2017

NAADAM Alternatives & Competitors

View All Alternatives
NAADAM vs
Everlane
Everlane United States

Clean Luxury. Better for You.

Private Equity
420 employees
E-Commerce, Fashion
NAADAM vs

Beautifully crafted cashmere.

15 employees
Consumer Goods, E-Commerce
NAADAM vs
ISTO.
ISTO. Portugal

Luxury everyday essentials that fit our everyday needs. 100% organic, natural & recycled materials.

32 employees
E-Commerce, Fashion

FAQ About NAADAM

The World's Fairest Cashmere
NAADAM was founded in 2013.
NAADAM is headquartered in New York, United States.
NAADAM operates in E-Commerce, Fashion, Internet, Retail, Sustainability and Apparel. Its work centres on affordable luxury, cashmere products, direct to consumer and sustainable fashion. Its customers include Fashion Enthusiasts, Eco-Conscious Consumers and Luxury Apparel Seekers.
NAADAM has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales, One Time Purchase and Value Based Pricing.
NAADAM has approximately 76 employees.
NAADAM has completed 4 funding rounds, raising a total of $16.00M. The latest funding stage is Series B.
NAADAM offers: Cashmere Apparel Sales, Online Shopping Platform, Membership Rewards Program, Fashion Retail.
Top alternatives and competitors to NAADAM include Everlane, GOYOL MONGOLIAN CASHMERE, ISTO., Essentiel Antwerp, Claude. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NAADAM and Everlane are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NAADAM, https://bouncewatch.com/company/naadam, updated 9 July 2026. When citing, please name BounceWatch and link this page.

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