NAADAM logo — The World's Fairest Cashmere

NAADAM

The World's Fairest Cashmere

Founded 2013 United States New York, United States 76 employees Series B Total: $16.00M E-Commerce, Fashion +4

General Information

Company Name NAADAM
Founded Year 2013
Location United States New York, United States +1
Employees 76
Industries E-Commerce, Fashion, Internet +3
Funding Stage Series B
Social

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AI Insight

Bounce Watch AI
1 month ago

NAADAM, a Series B sustainable cashmere brand, is undergoing significant strategic evolution as evidenced by a substantial website overhaul (60.39% change) and active hiring for three new positions in July 2026. This dynamic combination suggests the company is enhancing its digital presence and expanding its team, likely in preparation for a new product launch or significant market push. These moves indicate a clear growth-oriented trajectory to solidify its position in the ethical luxury apparel sector.

Signal Types
Hiring Product Update
Strategic Labels
Digital Transformation Team Expansion Growth Strategy
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: DTC Apparel VCs — Series B

About NAADAM

NAADAM, founded in 2013, has set itself apart with the slogan "The World's Fairest Cashmere." The company operates in the E-Commerce, Fashion, Internet, Retail, Sustainability, and Apparel industries, emphasizing accessible luxury through its direct-to-consumer model.

NAADAM's commitment to ethical business practices is evident in its operational model. By eliminating intermediaries, they ensure that Mongolian herders receive fair compensation, simultaneously offering consumers high-quality cashmere at lower prices. This approach not only underscores their dedication to sustainability but also strengthens their competitive position in the market.

Headquartered in the United States, NAADAM drew significant investor interest, underscored by their last noted Series B investment on 01 March 2019 from Vanterra Capital. This financial backing positions NAADAM to further expand its footprint and innovate within its sector.

Taxonomy: affordable luxury, cashmere products, direct to consumer, sustainable fashion, ethical sourcing, heirloom-quality knitwear, anti-desertification, clean energy manufacturing, tree planting initiatives, retail innovation, Mongolian herder support, soft garment technology, luxury apparel, sustainable supply chain, responsible production

Services & Products

Cashmere Apparel Sales
Online Shopping Platform
Membership Rewards Program
Fashion Retail

Target Customers

Fashion Enthusiasts Eco-Conscious Consumers Luxury Apparel Seekers Online Shoppers Casual Wear Customers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B •••••• 1
Investor
01 Mar 2019
Series A •••••• 8
Investor Investor Investor Investor Investor Investor
•••• ••••
01 Jul 2018
Seed •••••• 1
Investor
01 Dec 2017
Seed •••••• - 01 Mar 2017

NAADAM Alternatives & Competitors

View All Alternatives
NAADAM vs
Loop Cashmere
Loop Cashmere United Kingdom

The home of feel good cashmere | Finest Cashmere, sustainably sourced and ethically crafted to last...

Seed
6 employees
Fashion, Women's Health
NAADAM vs
Faceplant Dreams
Faceplant Dreams United States

Sustainable Bamboo. Livable Luxury.

7 employees
Consumer Goods, E-Commerce
NAADAM vs
Neely & Chloe
Neely & Chloe United States

Aspirational products at an attainable price point.

6 employees
E-Commerce

FAQ About NAADAM

The World's Fairest Cashmere
NAADAM was founded in 2013.
NAADAM is headquartered in New York, United States.
NAADAM operates in the following industries: E-Commerce, Fashion, Internet, Retail, Sustainability, Apparel.
NAADAM has approximately 76 employees.
NAADAM has completed 4 funding rounds, raising a total of $16.00M. The latest funding stage is Series B.
NAADAM offers: Cashmere Apparel Sales, Online Shopping Platform, Membership Rewards Program, Fashion Retail.
Top alternatives and competitors to NAADAM include Loop Cashmere, Faceplant Dreams, Neely & Chloe, Pretty Lavish, OAMC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NAADAM and Loop Cashmere are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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