China
杭州徐娜拉电子商务有限公司 (NALA) is making waves in the E-Commerce and Wellness Beauty industries since its inception in 2009 by overseas returnee Liu Yongming. Operating out of China, NALA's slogan, "Elevating Beauty, Empowering Trust," encapsulates its mission to build a trusted online cosmetics shopping experience.
NALA's strategic distribution model leverages both Taobao and its own B2C platform. Within its first 18 months, NALA rose to prominence, achieving top rankings among cosmetics dealers and establishing itself as the leading domestic dealer for Korean cosmetics on Taobao. This growth is supported by over 100 employees working across various centers, enhancing its operational capabilities.
An essential aspect of NALA's rapid ascent is its strategic partnerships with industry giants like Alibaba, LG Corporation, ITOCHU Corporation, Shiseido, and Proya. The company's latest financial momentum came from a $5.00M Series A investment on 01 December 2010, secured from Matrix Partners China. For investors eyeing scalable growth in the burgeoning beauty e-commerce sector, NALA presents a compelling case.
