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North logo — company profile

North

Founded 2012 Canada Kitchener, Canada 21 employees Convertible Note Total: $199.63M Consumer Electronics, Consumer Goods +3

General Information

Company Name North
Founded Year 2012
Location Canada Kitchener, Canada +3
Founders / Decision Makers
Team member
Employees 21
Industries Consumer Electronics, Consumer Goods, Fashion +2
Funding Stage Convertible Note
Social

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About North

North is a Canadian startup founded in 2012, specialized in Consumer Electronics, Consumer Goods, and Robotics. The company made waves in the industry and drew the attention of major investors such as Initialized Capital, Fidelity, Intel, and Amazon, securing a $40.00M Convertible Note investment in March 27, 2019. However, the most significant development for North came in 2020 when the company was acquired by Google. This buyout not only marks a pivotal moment for North but also signifies Google's strategic interest and investment in the consumer electronics and robotics sectors. This acquisition is a testament to North's innovation and technological prowess, as it caught the attention of a tech giant like Google. It also holds the potential to drive further advances and breakthroughs in these industries with the backing and resources of Google.

Taxonomy: Acquisition, Technology, Human-centric, Innovation, Futurism, Discreet technology, North America, Expansion, Tech company, Start-up culture, Disruptive technology, Google acquisition

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note •••••• 4
Investor Investor
•••• •••• 		27 Mar 2019
Grant •••••• 1 •••• •••• 13 Nov 2018
Series B •••••• 8
Investor Investor Investor Investor Investor Investor Investor Investor
19 Sep 2016
Venture Round •••••• 2
Investor
•••• •••• 		22 Mar 2016
Series A •••••• 4
Investor Investor Investor
•••• •••• 		05 Jun 2013

View All 10 Funding Rounds

North Alternatives & Competitors

North vs
Massive
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North vs
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North vs
Apptimus
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FAQ About North

North was acquired by Google in 2020.
North was founded in 2012.
North is headquartered in Kitchener, Canada.
North operates in the following industries: Consumer Electronics, Consumer Goods, Fashion, Hardware, Robotics.
North has approximately 21 employees.
North has completed 10 funding rounds, raising a total of $199.63M. The latest funding stage is Convertible Note.
Top alternatives and competitors to North include Massive, FinServ Acquisition Corp, Apptimus, KIHOMAC, Blackboard K-12. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
North and Massive are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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