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NorthLadder logo — Redefining the way Trade-in’s are done globally

NorthLadder

Redefining the way Trade-in’s are done globally

Founded 2020 The Netherlands The Netherlands 139 employees Convertible Note Total: $16.27M E-Commerce, IT +2

General Information

Company Name NorthLadder
Founded Year 2020
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 139
Industries E-Commerce, IT, Information Technology +1
Funding Stage Convertible Note
Business Model B2B, Marketplace, B2B2C
Revenue Model Marketplace Fee, Commission, Service Fee
Offices as of Sep 2026
Utrecht, The Netherlands London, United Kingdom Dubai, United Arab Emirates
Social

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About NorthLadder

NorthLadder, with its slogan "Redefining the way Trade-in’s are done globally", stands as a pioneering force in the E-commerce and Information Technology sectors. Since its founding in 2020, the company has established itself as the premier trade-in marketplace, reaching over 20 countries. It is trusted by over 75 leading OEM’s, Telcos, and e-commerce companies.

With its proprietary multi-buyer auction engine, NorthLadder enhances trade-in programs by maximizing residual values and providing an automated, seamless customer journey. Their solutions are tailored to increase partners' trade-in attach rates, promoting new device sales, enhancing customer retention, and advancing sustainability efforts.

Headquartered in The Netherlands, NorthLadder received its last investment of $10.00M through a Convertible Note on 17 May 2022, backed by investors such as BECO Capital, VentureSouq, Crescent Enterprises Venture Capital, and DFF (Dutch Founders Fund).

Business keywords: Trade-in Marketplace, Pre-owned Electronics, Auction Platform, Residual Value Optimization, Customer Retention, Device Data Erasure, Circular Economy, Omnichannel Experience, Global Buyer Network, Asset Valuation, Drop-off Locations, On-site Device Collection, Electronics Retail Partnership, Telco Partnership

Services & Products

360° Trade-in Platform
Mobile Device Renewability

Target Customers

Mobile Device Users E-commerce Buyers Environmentally-conscious Consumers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note $10.00M 4
BECO Capital VentureSouq Crescent Enterprises Venture Capital
BECO Capital, VentureSouq +2
17 May 2022
Series A $5.00M 1
BECO Capital
BECO Capital
22 Feb 2021
Grant $20.00K 1
MetLife Foundation
MetLife Foundation
16 Aug 2020
Seed Round $1.25M -
01 Sep 2018

Latest News

View All
DFF Ventures’ €70 million Fund III signals strong European pre-Seed Investment trends in 2026 — Eu-startups
DFF Ventures’ €70 million Fund III signals strong European pre-Seed Investment trends in 2026
Eu-startups Apr 21, 2026
Dutch DFF Ventures updates name and opens €50 million fund to back Vertical AI, recommerce and marke... — Eu-startups
Dutch DFF Ventures updates name and opens €50 million fund to back Vertical AI, recommerce and marketplaces
Eu-startups Sep 25, 2025

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FAQ About NorthLadder

Redefining the way Trade-in’s are done globally
NorthLadder was founded in 2020.
NorthLadder is headquartered in The Netherlands. As of Sep 2026, it also has offices in Utrecht, The Netherlands, London, United Kingdom and Dubai, United Arab Emirates.
NorthLadder operates in E-Commerce, IT, Information Technology and Platforms. Its work centres on Trade-in Marketplace, Pre-owned Electronics, Auction Platform and Residual Value Optimization. Its customers include Mobile Device Users, E-commerce Buyers and Environmentally-conscious Consumers.
NorthLadder has a B2B, Marketplace and B2B2C business model. Its revenue comes from Marketplace Fee, Commission and Service Fee.
NorthLadder has approximately 139 employees.
NorthLadder has completed 4 funding rounds, raising a total of $16.27M. The latest funding stage is Convertible Note.
NorthLadder offers: 360° Trade-in Platform, Mobile Device Renewability.
Top alternatives and competitors to NorthLadder include Doji, Treet, Bumerang, Bigblue, Apollo GraphQL. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NorthLadder and Doji are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NorthLadder, https://bouncewatch.com/company/northladder, updated 24 September 2026. When citing, please name BounceWatch and link this page.

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