novae is positioning itself as a disruptive force within the fintech industry, specializing in B2B digital payment solutions that enhance user engagement and loyalty. With the slogan, "Driving loyalty and payment solutions to the point of natural behaviour," novae capitalizes on its early roots in the fintech sector to deliver innovative user experiences.
Founded in 2018, the company quickly gained traction in Latin America and has since expanded globally. Their strategy involves co-creating bespoke financial solutions with partners like Visa, Expedia, and LivePerson. These partnerships underscore their ability to integrate seamlessly with industry leaders, offering turnkey, white-label solutions that facilitate everyday transactions.
Headquartered in the United States and with no last reported investment, novae is targeting a niche that modernizes payment environments while incentivizing user engagement through rewards and benefits, promising incremental spending across various platforms.