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Now® logo — Grow your business fearlessly

Now®

Grow your business fearlessly

Founded 2010 United States Atlanta, United States 31 employees Debt Financing Total: $40.50M B2B, Financial Services +1

General Information

Company Name Now®
Founded Year 2010
Location United States Atlanta, United States
Employees 31
Industries B2B, Financial Services, Fintech
Funding Stage Debt Financing
Social

BounceWatch is an independent company data service, not affiliated with Now® . To contact Now® , visit nowcorp.com.

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About Now®

Now® is a fintech startup based in the United States, founded in 2010, with a mission to empower businesses to grow fearlessly through accelerated invoice payments. The company's flagship product, NowAccount®, offers an innovative invoice payment solution that allows businesses to get paid immediately while providing their customers with flexible payment terms. Now's vision is to create a world where diverse businesses of all sizes have access to capital, commerce, and customer opportunities. The recent debt financing investment of $29.00M led by Virgo Investment Group and Brigade Capital Management, LP in October 2021 is a testament to the market's confidence in Now's business model. This investment signifies a vote of confidence in Now's potential to disrupt the financial services and B2B industries. Now's value proposition lies in enabling businesses to access the capital they need to support sustainable growth, win larger contracts, reduce administrative burden, and mitigate financial risk with increased cash flow. The company charges a single transaction fee of 3%-5% for expedited invoice payments, making it an attractive option for businesses looking to optimize their cash flow. With its innovative approach to invoice financing and impressive backing from prominent investors, Now® presents an exciting opportunity for venture capital firms seeking to invest in the fintech and financial services sectors. As the company continues to expand its presence and offerings, it is poised to make a significant impact on the way businesses manage their cash flow and accelerate their growth.

Business keywords: B2B Payment System, Invoice Payment Solution, Cash Flow Management, Financial Risk Mitigation, Working Capital, Trade Payments, FinTech, Venture Capital, Private Equity, Capital Raising, Small Business Financing, Business Banking, Mezzanine Capital, Accounts Receivable, Sustainable Growth

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $29.00M 2
Virgo Investment Group Brigade Capital Management, LP
Virgo Investment Group, Brigade Capital Management, LP
07 Oct 2021
Series A $9.50M 2
Virgo Investment Group
Virgo Investment Group, Crescent Capital Partners
09 Jun 2021
Seed Round $2.00M -
17 Apr 2014

Now® Alternatives & Competitors

View All Alternatives
Now® vs
Factris
Factris The Netherlands

Binnen 24 uur betalen wij jouw factuur uit zodat jij werkkapitaal hebt om je bedrijf te laten groeie...

39 employees
Finance, Financial Services
Now® vs
QuickaPay (Acquired by RapidPay)
QuickaPay (Acquired by RapidPay) Australia

A RapidPay company making legal services more affordable for clients around the world.

Seed
2 employees
Financial Services, Fintech
Now® vs
Adianta
Adianta

Empowering small and medium businesses with innovative financial solutions through cutting-edge rece...

Venture round
B2B, Finance
Also compare with: Now® vs Accelerated Payments Limited Accelerated Payments Limited View all alternatives

FAQ About Now®

Grow your business fearlessly
Now® was founded in 2010.
Now® is headquartered in Atlanta, United States.
Now® operates in B2B, Financial Services and Fintech. Its work centres on B2B Payment System, Invoice Payment Solution, Cash Flow Management and Financial Risk Mitigation.
Now® has approximately 31 employees.
Now® has completed 3 funding rounds, raising a total of $40.50M. The latest funding stage is Debt Financing.
Top alternatives and competitors to Now® include Factris, QuickaPay (Acquired by RapidPay), Adianta, Vaysis, FundThrough. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Now® and Factris are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Now® , https://bouncewatch.com/company/now, updated 5 January 2025. When citing, please name BounceWatch and link this page.

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