Now® (B2B, Financial Services) — Funding, Investors & Signals 2026

Now®

Grow your business fearlessly

Founded 2010

Atlanta, United States 31 employees Debt Financing Total: $40.50M B2B, Financial Services +1

Now® is a fintech startup based in the United States, founded in 2010, with a mission to empower businesses to grow fearlessly through accelerated invoice payments. The company's flagship product, NowAccount®, offers an innovative invoice payment solution that allows businesses to get paid immediately while providing their customers with flexible payment terms. Now's vision is to create a world where diverse businesses of all sizes have access to capital, commerce, and customer opportunities. The recent debt financing investment of $29.00M led by Virgo Investment Group and Brigade Capital Management, LP in October 2021 is a testament to the market's confidence in Now's business model. This investment signifies a vote of confidence in Now's potential to disrupt the financial services and B2B industries. Now's value proposition lies in enabling businesses to access the capital they need to support sustainable growth, win larger contracts, reduce administrative burden, and mitigate financial risk with increased cash flow. The company charges a single transaction fee of 3%-5% for expedited invoice payments, making it an attractive option for businesses looking to optimize their cash flow. With its innovative approach to invoice financing and impressive backing from prominent investors, Now® presents an exciting opportunity for venture capital firms seeking to invest in the fintech and financial services sectors. As the company continues to expand its presence and offerings, it is poised to make a significant impact on the way businesses manage their cash flow and accelerate their growth.

Funding Stage	Amount	Investors	Lead Investors	Date
Debt Financing	••••••	2		07 Oct 2021
Series A	••••••	2	•••• ••••	09 Jun 2021
Seed Round	••••••	-		17 Apr 2014

Funding Stage

Amount

Investors

Lead Investors

Date

Debt Financing

••••••

07 Oct 2021

Series A

••••••

•••• ••••

09 Jun 2021

Seed Round

••••••

17 Apr 2014

FAQ About Now®

Grow your business fearlessly

Now® was founded in 2010.

Now® is headquartered in Atlanta, United States.

Now® operates in the following industries: B2B, Financial Services, Fintech.

Now® has approximately 31 employees.

Now® has completed 3 funding rounds, raising a total of $40.50M. The latest funding stage is Debt Financing.

Top alternatives and competitors to Now® include bzTrack, ChargeOver, CloudBooks, InvoiceSherpa, Invoice Funding. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Now® and bzTrack are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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