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NowFloats logo — India's Trusted Digital Advisor for SMBs.

NowFloats

India's Trusted Digital Advisor for SMBs.

Founded 2012 India Hyderabad, India 476 employees Debt Financing Total: $507.50M Analytics, E-Commerce +1

General Information

Company Name NowFloats
Founded Year 2012
Location India Hyderabad, India
Founders / Decision Makers
Team member Team member
Employees 476
Industries Analytics, E-Commerce, Mobile
Funding Stage Debt Financing
Social

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About NowFloats

NowFloats is an Indian startup founded in 2012 with a mission to enhance the online discovery of small and medium businesses (SMBs) through its innovative digital solutions. The company's primary focus is on structuring SMBs' information to ensure effective local online visibility, using a patent-pending process known as location-based SEO. This unique approach enables SMBs to be easily found by local consumers, thereby boosting their online presence. The company offers two main product offerings to achieve this goal. The first is a true organic discovery model with automated search engine optimization, while the second is a hybrid model that combines the organic approach with inorganic marketing boosters such as Google Adwords and Facebook ads to drive immediate business impact. Additionally, NowFloats provides a Relationship Intelligence Agent (RIA) to help SMBs stay connected with their customers with minimal manual intervention. In March 2019, NowFloats secured a Debt Financing investment of INR253.90M from investors including Iron Pillar, On Mauritius, Wenlyn Global Group, and IIFL Finance. The company operates in the e-commerce industry and is headquartered in India. Overall, NowFloats is positioning itself as a trusted digital advisor for SMBs in India, leveraging its innovative technology and strategic partnerships to empower local businesses and drive their online visibility and customer engagement.

Business keywords: digital advisor, SMBs, local online discovery, location-based SEO, automated search engine optimization, marketing boosters, Google Adwords, Facebook ads, relationship intelligence, organic discovery model, small and medium businesses, local SEO, online visibility, business intelligence

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing INR253.90M 4
Iron Pillar
Iron Pillar, Wenlyn Global Group +2
08 Mar 2019
Debt Financing INR100.00M 1
BlackSoil
BlackSoil
22 Mar 2018
Series C INR143.60M 3
Iron Pillar Omidyar Network
Iron Pillar, Omidyar Network +1
22 Mar 2018
Series B $10.00M 4
Blume Ventures Iron Pillar Omidyar Network
Blume Ventures, Iron Pillar +2
24 Jan 2017
Series A Undisclosed 4
Blume Ventures Artha India Ventures Omidyar Network
Blume Ventures, Artha India Ventures +2
02 Jan 2015
Pre Seed Round Undisclosed 4
Blume Ventures Artha India Ventures Mumbai Angels
Blume Ventures, Artha India Ventures +2
10 Jun 2013
Non Equity Assistance Undisclosed 1
Microsoft Accelerator Bangalore
11 Jan 2013

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FAQ About NowFloats

India's Trusted Digital Advisor for SMBs.
NowFloats was founded in 2012.
NowFloats is headquartered in Hyderabad, India.
NowFloats operates in Analytics, E-Commerce and Mobile. Its work centres on digital advisor, SMBs, local online discovery and location-based SEO.
NowFloats has approximately 476 employees.
NowFloats has completed 7 funding rounds, raising a total of $507.50M. The latest funding stage is Debt Financing.
Top alternatives and competitors to NowFloats include Native Rank, StoreFrontApp, Inc, Shopstory, EggZack, Volusion. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NowFloats and Native Rank are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NowFloats, https://bouncewatch.com/company/nowfloats, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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