New York, United States
ODDITY, founded in 2018, is a pioneering consumer-tech company aiming to revolutionize the global beauty and wellness market. The company employs advanced technologies such as data science, machine learning models, and computer vision to create outstanding products that provide consumers with a superior shopping experience.
The firm boasts successful brands like IL MAKIAGE and SpoiledChild, which have been instrumental in bringing millions of consumers online for their beauty product needs. Building on this success, ODDITY's New Ventures brand incubator uses its robust data and technology platform to innovate new brands, address consumer challenges, and disrupt diverse categories in the global market.
With its business headquarters located in the United States and a research and development center in Tel Aviv, ODDITY is strategically positioned for continual growth. The company recently secured a significant investment of $208.04M from a Post-IPO Secondary investment on March 14, 2024. Although specific investors were not disclosed, this marks a pivotal moment for the company as it continues to expand its influence in the beauty and wellness industry.
