Mexico
The company’s primary services include conducting market studies using Mexico's mobile big data, targeted communication campaigns via SMS, and TUMARCA, a tool to directly connect customers to call centers from their mobile devices. Additionally, ODT provides segment-specific studies based on postal code, city, state, national, age, gender, socioeconomic level, and usage of applications and networks. In terms of secondary services, the company offers profiling scoring, mobile application launch/adoption/use, database cleansing, and mobility analysis.
With a focus on industries such as Big Data, Messaging, and Mobile, ODT serves as an ideal partner for companies aiming to leverage the potential of mobile marketing. While specific details about their last investment and investors are not available, ODT stands out as a promising player in the burgeoning mobile marketing and big data industry in Mexico.
