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Ometria logo — Ometria is a customer data and experience platform that help...

Ometria

Ometria is a customer data and experience platform that helps retailers create personalized experiences customers love.

Founded 2013 United Kingdom London, United Kingdom 148 employees Series C Total: $79.90M Analytics, Automation +3

General Information

Company Name Ometria
Founded Year 2013
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 148
Industries Analytics, Automation, E-Commerce +2
Funding Stage Series C
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Offices as of Oct 2026
London, United Kingdom New York, United States
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Board Appointment Oct 07, 2026

Ometria welcomes Alex Schellenberger to its EMEA Advisory Board, where his expertise in brand building and customer growth will be pivotal.

Get alerts when Ometria shows new signals

About Ometria

Founded in 2013 and headquartered in the United Kingdom, Ometria has carved a niche in the retail sector as a customer data and experience platform, enabling retailers to craft personalized customer interactions. With a strategic focus on retail brands, Ometria integrates AI-driven insights, segmentation capabilities, and a centralized dashboard to enrich marketing endeavors.

A recent study by Forrester Consulting highlighted the tangible impact of Ometria's platform: delivering a 420% ROI over three years, a 15% increase in CLTV (Customer Lifetime Value), an 18% increase in repurchase rates, and 25% efficiency gains, with a payback period of under six months. Esteemed clients such as Steve Madden, Sephora, and Victoria Beckham trust Ometria for their marketing needs.

The company's growth received further momentum with an £8.00M debt financing boost from CIBC Innovation Banking in September 2023, demonstrating strong investor confidence in its value proposition in the Analytics and SaaS markets.

Business keywords: Customer Data Experience Platform, Retail Marketing, AI-driven Insights, Personalized Customer Experience, Segmentation Capabilities, Centralized Dashboard, Customer Lifetime Value, Repurchase Rate, Efficiency Gains, E-commerce Solutions, Customer Profile Building, Triggered Email, Retail Communication, Data-Driven Marketing, SaaS for Retail

Services & Products

Customer Data Platform
Experience Orchestration
AI-powered Personalization
Advanced Segmentation
Marketing Reporting

Target Customers

Retail Brands E-commerce Teams CRM Managers Marketing Teams Customer Retention Specialists

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing £8.00M 1
CIBC Innovation Banking
CIBC Innovation Banking
01 Sep 2023
Series C $40.00M 6
Octopus Ventures Infravia Growth Summit Action
Octopus Ventures, Infravia Growth +4
01 Nov 2021
Support Program Undisclosed 1
Tech Nation
01 Mar 2020
Series B $21.00M 4
Octopus Ventures Summit Action Samos
Octopus Ventures, Summit Action +2
01 Sep 2019
Series A $6.00M 1
Summit Action
Summit Action
01 Oct 2017
Support Program Undisclosed 1
Tech Nation
01 Feb 2016
Seed €2.30M 3
Force Over Mass Inventure Partners SAATCHiNVEST
Force Over Mass, Inventure Partners +1
01 Sep 2015
Seed $500.00K -
01 Sep 2014
Seed $1.50M 8
Beacon Capital Samos
Beacon Capital, Samos +6
01 Mar 2014
Seed $600.00K -
01 Feb 2013

Ometria Alternatives & Competitors

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Ometria vs
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FAQ About Ometria

Ometria is a customer data and experience platform that helps retailers create personalized experiences customers love.
Ometria was founded in 2013.
Ometria is headquartered in London, United Kingdom. As of Oct 2026, it also has offices in New York, United States.
Ometria operates in Analytics, Automation, E-Commerce, SaaS and Marketing. Its work centres on Customer Data Experience Platform, Retail Marketing, AI-driven Insights and Personalized Customer Experience. Its customers include Retail Brands, E-commerce Teams and CRM Managers.
Ometria has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Ometria has approximately 148 employees.
Ometria has completed 10 funding rounds, raising a total of $79.90M. The latest funding stage is Series C.
Ometria offers: Customer Data Platform, Experience Orchestration, AI-powered Personalization, Advanced Segmentation, Marketing Reporting.
Top alternatives and competitors to Ometria include Ematic Solutions, Trapica, Acoustic, Data4Sales, Custimy.io. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Ometria and Ematic Solutions are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Ometria, https://bouncewatch.com/company/ometria, updated 11 October 2026. When citing, please name BounceWatch and link this page.

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