Singapore
OONA Insurance is a Singapore-based startup founded in October 2022 with the goal of becoming the leading customer-driven general insurance provider in Southeast Asia. It is fully owned by Oona Holdings Investments Pte. Ltd. and has the backing of Warburg Pincus, a prominent global growth investor. With a focus on a buy-and-build strategy, Oona aims to establish itself as the premier digitally-enabled general insurance provider in the region.
Oona currently operates through two licensed insurance entities, PT Asuransi Bina Dana Arta Tbk (“ABDA”) in Indonesia and Oona Insular Insurance Corporation (“OIIC”) in the Philippines. It has a strong product portfolio, established distribution relationships, and a robust infrastructure, providing a solid foundation for its operations in Southeast Asia. These entities have been rebranded as Oona Insurance since early 2023.
The startup's strategic plan includes expanding its footprint across key Southeast Asian markets, aiming to be the preferred choice for partners and customers. Its differentiation is based on customer service, technology, and a robust brand, positioning Oona as the top player in the region's insurance industry.
