OpenUp

On a mission to make mental well-being accessible to all.

Founded 2020

The Netherlands 278 employees Total: $35.00M Health Care, Health and Wellness

General Information

Company Name OpenUp

Founded Year 2020

Location

The Netherlands

Employees 278

Industries Health Care, Health and Wellness

Business Model B2B, SaaS, Platform

Revenue Model Subscription, Service Fee, Usage Based

Hiring 9 roles posted in the month to 22 Oct 2026

Offices as of Oct 2026

Amsterdam, The Netherlands Berlin, Germany

Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Oct 20, 2026

Hiring for 11 positions in the last 30 days.

Award Received Oct 14, 2026

OpenUp was ranked #4 on the 2026 LinkedIn Top Startups list in the Netherlands, marking their fifth consecutive year on the list.

Feature Release Oct 12, 2026

OpenUp has launched a new AI well-being coach, developed with psychologists and medical doctors to help employees find support, from exercises to booking 1:1 sessions.

Growth Metrics Oct 12, 2026

OpenUp reports growth in its human team, with 6 new psychologists having started this month.

Major Customer Win Oct 10, 2026

NewCo Communications became a customer of OpenUp, utilizing their mental health platform to provide employees with free and confidential therapy sessions.

New Partnership Oct 06, 2026

OpenUp announced a collaboration with SoSafe, bringing a joint conversation following a panel discussion online.

+1 more signal in last 30 days

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AI Insight

Bounce Watch AI

1 month ago

Fresh from a €20M Late VC round in March 2026, OpenUp is demonstrating continued expansion with new hiring. Simultaneously, the company's recent strategic decision to remove major marketing and analytics platforms like HubSpot indicates a potential shift towards developing in-house solutions or integrating a more streamlined tech stack. This suggests a focus on optimizing operational efficiency and data management as they scale rapidly.

Signal Types

Operational Change Hiring

Strategic Labels

Tech Stack Optimization Team Expansion Strategic Scaling

Next Move: Product Development

Impact: 7/10

Ideal For: Growth Equity Investors — B2B SaaS

About OpenUp

OpenUp, founded in 2020 and headquartered in The Netherlands, is a dynamic player in the Health Care and Health and Wellness sectors. The company operates with the bold slogan, "On a mission to make mental well-being accessible to all," emphasizing its commitment to mental health accessibility.

It offers a comprehensive mental well-being platform designed to enhance employee resilience and engagement through personalized support services. These include one-to-one sessions with psychologists, lifestyle and financial experts, interactive group sessions, and self-guided learning tools. Distinguishing itself from traditional Employee Assistance Programs (EAPs), OpenUp provides direct, preventive mental well-being support, available anonymously in over 40 languages.

Trusted by over 2,000 organizations, OpenUp addresses crucial workplace issues like absenteeism and employee retention, while enhancing productivity. Recently, the company secured a €20.00M investment in a Late VC round on 01 March 2026 from investors including Rubio Impact Ventures and SmartFin Capital.

Business keywords: Mental Well-Being Platform, Employee Support, Burnout Prevention, Workplace Wellbeing, Stress Management, Psychologist Sessions, Lifestyle Coaching, Financial Counseling, Resilience Building, Productivity Enhancement, Absenteeism Reduction, Employee Engagement, Mindfulness Training, Self-Guided Learning Tools, Personal Development

Services & Products

mental health therapy and coaching

lifestyle coaching

financial coaching

workshops and webinars

personalised check-ins

leadership coaching

mental health training

real-time reporting and insights

Target Customers

employees managers HR leaders organisations across industries (healthcare, retail, construction, professional services, IT, education)

Funding Rounds & Investors (2)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Late VC	€20.00M	2	Rubio Impact Ventures, SmartFin Capital	01 Mar 2026
Series A	€15.00M	4	Rubio Impact Ventures, Achmea Innovation Fund +2	01 Oct 2022

Latest News

View All

OpenUp raises €20M to scale employee mental health platform

Thenextweb Mar 26, 2026

Amsterdam’s OpenUp secures €20 million to expand its employee mental health platform across Europe

Eu-startups Mar 26, 2026

Carbon Equity is voor het tweede jaar op rij de nummer 1 start-up bij LinkedIn

Duurzaam-beleggen.nl Oct 15, 2025

Cafes Become Playgrounds for the 50s and 60s... Up 215% Compared to Pre-Pandemic

Cm.asiae.co.kr Aug 28, 2025

Liegen over je mentale welzijn op de werkvloer -

Ggznieuws.nl May 27, 2025

Gijs Coppens maakt geestelijke gezondheid op de werkvloer toegankelijk met AI

Ey.com Oct 29, 2024

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FAQ About OpenUp

On a mission to make mental well-being accessible to all.

OpenUp was founded in 2020.

OpenUp is headquartered in The Netherlands. As of Oct 2026, it also has offices in Amsterdam, The Netherlands and Berlin, Germany.

OpenUp operates in Health Care and Health and Wellness. Its work centres on Mental Well-Being Platform, Employee Support, Burnout Prevention and Workplace Wellbeing. Its customers include employees, managers and HR leaders.

OpenUp has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Service Fee and Usage Based.

OpenUp has approximately 278 employees.

OpenUp has completed 2 funding rounds, raising a total of $35.00M.

OpenUp offers: mental health therapy and coaching, lifestyle coaching, financial coaching, workshops and webinars, personalised check-ins, leadership coaching, mental health training, real-time reporting and insights.

Top alternatives and competitors to OpenUp include Kale, Journey, Welly, Digiburn, MindBody Consulting. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

OpenUp and Kale are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for OpenUp, https://bouncewatch.com/company/openup, updated 11 October 2026. When citing, please name BounceWatch and link this page.

OpenUp

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About OpenUp

Services & Products

Target Customers

Funding Rounds & Investors (2)

Latest News

OpenUp Alternatives & Competitors

FAQ About OpenUp