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Operative logo — Converge. Automate. Win.

Operative

Converge. Automate. Win.

Founded 2000 United States New York, United States 836 employees Debt Financing Total: $25.50M Advertising, Content Creators +3

General Information

Company Name Operative
Founded Year 2000
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 836
Industries Advertising, Content Creators, Internet +2
Funding Stage Debt Financing
Social

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About Operative

Operative, with its slogan "Converge. Automate. Win.," is a key player in the digital ad and global TV ad revenue space, facilitating $8.5B and $40B respectively. The company aids top media firms and publishers in managing and advancing their advertising businesses, particularly in transitioning to outcome-based selling through a modern order management system. Its modern cloud native SaaS platform is designed to handle multiple channel advertisement requirements from a single interface. With over 300+ clients across 25+ countries, including major names like FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia, and SKY, Operative has proven its industrywide relevance. Founded in 2000 and headquartered in the United States, Operative secured its last investment, a $11.00M Debt Financing, on 05 March 2014 from Wellington Financial. The company's focus on serving a diverse clientele and staying at the forefront of advertising technology positions it as an attractive proposition for potential investors seeking exposure in the dynamic advertising, internet, and SaaS industries.

Business keywords: advertising technology, digital ad revenue, TV ad revenue, media companies, publishers, order management system, cloud native SaaS, convergence, advertising platforms, global reach, multi-channel advertising, client base, outcome-based selling, modern technologies

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $11.00M 1
Wellington Financial
05 Mar 2014
Venture Round $10.00M 1
ORIX Venture Finance
ORIX Venture Finance
24 Feb 2011
Venture Round $4.50M 1
Edison Partners
Edison Partners
05 Jan 2005

Operative Alternatives & Competitors

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Operative vs
Polymorph (acq. Walmart)
Polymorph (acq. Walmart) United States

Monetization platform for modern enterprises

Venture round
5 employees
Advertising, SaaS
Operative vs
Placements.io
Placements.io United States

Changing the way digital media companies manage their advertising businesses.

Seed
64 employees
Advertising, Digital Media
Operative vs
ZINFI Technologies, Inc.
ZINFI Technologies, Inc. United States

Partner Marketing Automation

228 employees
Creator Economy, Information Technology
View all alternatives

FAQ About Operative

Converge. Automate. Win.
Operative was founded in 2000.
Operative is headquartered in New York, United States.
Operative operates in Advertising, Content Creators, Internet, Platforms and SaaS. Its work centres on advertising technology, digital ad revenue, TV ad revenue and media companies.
Operative has approximately 836 employees.
Operative has completed 3 funding rounds, raising a total of $25.50M. The latest funding stage is Debt Financing.
Top alternatives and competitors to Operative include Polymorph (acq. Walmart), Placements.io, ZINFI Technologies, Inc., Skubana, NextRoll. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Operative and Polymorph (acq. Walmart) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Operative, https://bouncewatch.com/company/operative, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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