Montreal, Canada
Optable, founded in 2020 and headquartered in Canada, is an innovator in the Data Analytics and Platforms industries. Known for its slogan, "Unlock ad revenue with Optable's agentic audience solutions," the company offers a comprehensive platform designed for publishers and media companies. It provides essential infrastructure for identity building, premium audience activation, and streamlined transactions in the evolving AI-powered advertising landscape.
Serving a network of publishers with over 25K+ domains and facilitating $3B+ in annual ad spend, Optable replaces traditional tools with a unified, modular solution that reduces costs. Notably, Optable's integration with AI-driven workflows and its active role in setting industry standards enhance its credibility. The platform's unique features, such as the Audience Agent and Sales Agent, enable rapid audience synthesis and deal execution.
In January 2025, Optable secured a $20.00M Series A investment led by Brightspark Ventures, Hearst Ventures, Desjardins Capital, asterX, Deloitte, and TELUS Global Ventures. This funding supports Optable's ambition to revolutionize how premium inventory is discovered and transacted in the digital ad space. Key tools like the ID Switchboard and Optable Attributes further bolster revenue and addressability for publishers, marking Optable as a promising player in the advertising ecosystem.
